Research On The Optimization Strategy Of Wealth Management Business Of ZTR Securities Company

Driven by rapid economic growth,China has become the second largest wealth management market in the world.The active and steady development of wealth management industry can not only deepen the supply-side structural reform of China’s financial system,but also effectively increase the property income of residents’ families,meet people’s demand for high-quality life and promote the realization of common prosperity.At the same time,with the accumulation of wealth of Chinese residents increasing year by year,the demand of society for wealth management is growing rapidly,and the wealth management business conducted by securities companies has good development prospects,which are the source of impetus to promote the development of China’s wealth management business.This paper selects ZTR Securities Company as the research object,aiming to explore the issue of optimization strategy for wealth management business of brokerage firms.The market size of the securities industry is expanding,and with it comes the problem of homogenization of traditional business models and services,which leads to the gradual aggregation of high-quality client resources to brokerage firms with stronger comprehensive strength.At the same time,with the full liberalization of the registration system,the market will have higher requirements for investors’ investment and trading capabilities,which will accelerate the institutionalization of A-share retail investors,which means that wealth management will step into a new era.The emergence of wealth management business provides an opportunity for securities firms to get out of the commission war and helps them return to their main business,invest more in wealth management and build their core competitiveness,which is crucial to their long-term and sound development.In the face of the new blue ocean of the domestic wealth management market,all kinds of financial institutions,including brokerage firms,are actively laying out to seize the opportunity.However,compared to commercial banks and other financial institutions,the existing product and service systems of asset management and wealth management institutions may not be able to meet the increasingly diversified wealth management needs of residents,which has led to securities firms being in a relatively disadvantaged position in the competition of the wealth management industry.Although ZTR securities companies are actively transforming,the speed of their transformation is far from keeping up with the development of the market,making it difficult to meet the different needs of different clients for wealth management and therefore to achieve effective asset allocation based on clients’ needs.The research on the optimization strategy of ZTR Securities Company’s wealth management business mainly discussed the following aspects.Firstly,based on the review and summary of research theories on wealth management by domestic and foreign scholars,this article analyzes the problems and shortcomings of current wealth management business,and elaborates on the importance and necessity of conducting relevant research;Secondly,the PEST model was used to analyze the external environment of the company.The Five Forces model was used to analyze the competitive environment in the same industry and the pressure faced by multiple related market entities.The SWOT analysis model was used to explore the opportunities,threats,advantages,and disadvantages faced by ZTR Securities Company in the development of wealth management business.IFE and EFE matrices were constructed to quantify the internal and external environmental factors faced by the company,And conduct quantitative analysis;At the same time,the advantages and disadvantages of the company in terms of business service system,product supply,customer service,channel customer acquisition,and talent allocation were analyzed.Once again,a series of effective improvement plans have been proposed from the aspects of service system,product configuration,customer segmentation,customer acquisition channels,and professional talent cultivation,and measures have been proposed to support the optimization and implementation of wealth management business plans,including organizational support,institutional support,talent support,and technical support;Finally,a summary and outlook of the research are provided,hoping that the results of this study will help guide the expansion of wealth management business for securities companies and provide theoretical reference for similar companies in the industry.