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Research On The Development Of Mobile Banking Business Of S City Construction Bank

Posted on:2020-11-04Degree:MasterType:Thesis
Country:ChinaCandidate:X LiuFull Text:PDF
GTID:2569307136459774Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China’s mobile banking business was piloted in 1999.The trial site was initially only in the first-tier cities.After the response was overwhelming,the mobile banking business has been widely used in major cities and developed rapidly.The mobile banking business in some areas of China was launched in 2008,but the development of some areas is not as rapid as in urban areas,because many mobile banking operations in some areas are simply copying and pasting in urban areas,without their own uniqueness.What is more serious is that there are still financial zero services in some remote areas.Therefore,it is of great practical significance to deeply explore the issues related to the expansion and promotion of mobile phone services in some parts of China.The China Construction Bank’s head office launched the mobile banking business in2004,requiring users to download mobile banking software on the mobile phone port for installation,and can implement financial related services in addition to cash,supporting a series of e-commerce transactions.S City Construction Bank is also actively promoting mobile banking business,but the overall promotion effect is not good,subject to the fixed thinking of users,the situation is not very optimistic.However,with the technological innovation of 3G networks and wireless networks and the promotion of smart phones,the number of mobile Internet users has multiplied,and mobile banking has a large audience.The mobile banking business of S City Construction Bank has shifted from slow development to rapid development.This paper analyzes the status quo and problems of the development and function of the mobile banking of S City Construction Bank,and then recognizes the status quo and thinks about its development trend by recognizing the macro and micro factors of the construction bank’s mobile banking growth and the internal and external environment.Familiar with the use of its functions,and based on his experience in the construction of the Bank of China and personal experience,put forward their own opinions on the growth of CCB mobile banking.
Keywords/Search Tags:mobile banking, development status, risk analysis, countermeasures and suggestions
PDF Full Text Request
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