Difficulties And Strategies For The Protection Of Financial Consumers’ Rights And Interests In The Credit Field

In the credit market,most financial product innovation only changes the product structures and marketing modes,deepens the complexity of products,makes it more difficult for financial consumers to understand and choose products,and thus bearing higher financial risks.In addition,financial consumers lack of self-protection ability,so that in a inferior position in the credit market.Financial institutions abuse their advantages of economic and information to infringing the rights and interests of financial consumers,which not only causes the allocation of financial resource failed to reach Pareto Optimality spontaneously,but also destroys the financial ecological environment.Therefore,how to improve the mechanism of protecting financial consumer’s rights and interests from theoretical and practical is an urgent and important task to promote the steady development of credit market.The paper firstly analyzes the current consumer complaints of China’s banking industry,the types and the causes of infringement of financial institutions,the status of supervision and the existing problems in the credit field.Then,the paper uses game theory and information economics to construct the agent model to analyze the motivation of financial practitioners,analyze the game mechanism between financial institutions and the financial consumer,financial institutions and regulatory agency under fully information static;and construct the reputation mechanism model to research the information structure and benefit structure of financial institutions.The results show that in the single game,market players lack long-term expectations and tend to seek short-term benefit maximization,thus producing non-cooperative behavior.Repeated games can change the information and interest structure of both sides,produce credible promises and threats to the players,and promote the common belief of cooperation.Under the action of the reputation mechanism,financial institutions will give up short-term benefits to gain a good reputation,so as to promote the dissemination of their own reputation,thus contributing to the cooperative balance of a game.On the basis of the above research,the paper further discusses the protection strategies of financial consumer rights and interests which meet the rational requirements of individuals.The paper puts forward it is necessary for our country to promote the effective operation of reputation mechanism by building the mechanism of signal transmission,performance incentive and credit constraint,so as to establish a kind of collective rational institutional arrangement which can meet the requirements of individual rational.So that the financial institutions and financial consumers can form a new relationship of interdependence and equal,avoiding zero-sum game,thus prompting the coordinated development of ecological environment in the credit market.