Research On Tourist Satisfaction Evaluation Of Leisure Agriculture In Qingliu County

In the report of the 19th National Congress of the Communist Party of China,"industrial revitalization" was listed as the top priority of "rural revitalization",which is the fundamental implementation of "rural revitalization".As an important component of the development of industries in the new era,the development of leisure agriculture can improve the rural environment and improve the living standards of farmers.The definition of leisure agriculture in this article is mainly based on the integration of the natural ecological environment,rural scenery,agricultural culture,agricultural activities,and rural customs in rural areas,forming a new form of agriculture.It is a new form of tourism that achieves the integration of the three industries.This article takes the satisfaction of leisure agriculture tourists in Qingliu County as the research object,and comprehensively uses methods such as questionnaire survey,factor analysis,statistical analysis,and IPA analysis to conduct empirical testing and quantitative analysis on the evaluation index system of leisure agriculture tourist satisfaction in Qingliu County.The problems in leisure agriculture in Qingliu County are identified,and finally,strategies to improve the satisfaction of leisure agriculture tourists in Qingliu County are proposed.The first chapter is an introduction,which introduces the background and significance of the topic selection,as well as the research methods.The second chapter is the theoretical basis of this article,mainly summarizing the important concepts involved in this article,and summarizing theories such as consumer behavior,industry integration,and customer satisfaction.The third chapter focuses on constructing the tourist satisfaction evaluation index system for leisure agriculture in Qingliu County.Chapter 4 introduces the resource endowment conditions and development status of leisure agriculture in Qingliu County,and evaluates the satisfaction of tourists with leisure agriculture in Qingliu County.Chapter 5 proposes corresponding solutions to the problems in leisure agriculture in Qingliu County.The main research findings of this paper are as follows:(1)At present,the main source of tourists for leisure agriculture in Qingliu County is salaried workers and students,with enterprise employees,professional and technical personnel,civil servants,and students.The proportion of these four types of tourist groups in the survey reached 63.34%;Young tourists aged 16 to 45 are the main group,accounting for 59.29%;The cultural level of tourists is generally high,with a cumulative proportion of 71.08% of tourists with a high school or vocational school,college,or bachelor’s degree or above;The revisiting rate of tourists is not high,accounting for only 22.1%.(2)The objective assignment method was used to analyze the data,and it was found that the overall satisfaction index of leisure agriculture tourists in Qingliu County is 3.42,which is in the middle level,24 leisure agriculture tourist satisfaction indicators all meet the condition of significant differences in the mean between two paired populations.(3)At present,the leisure agriculture in Qingliu County mainly faces problems such as insufficient diversity of leisure activity projects,insufficient market demand,insufficient participation and promotion of leisure industry,lack of rural characteristics in leisure landscapes,further improvement of basic service facilities,and single marketing methods.This article proposes innovative leisure agriculture activities,expanding the industrial demand market,improving the processing of characteristic agricultural products,and creating rural food and cultural brands Measures such as maintaining the rural characteristics of leisure agriculture landscape,retaining the original nostalgia,strengthening infrastructure construction,improving the service level of scenic spots,expanding the marketing methods of leisure agriculture tourism,enriching leisure agriculture models,enhancing tourists’ tourism experience,creating a brand of leisure agriculture tourism,and enhancing tourists’ impression scores.