| Based on the relevant studies at home and abroad,this thesis conducts a study on the impact of equity incentives on market value management performance,taking Company H as an example.Firstly,it introduces the basic situation of Company H and the motivation for implementing equity incentives;secondly,it analyses the specific contents and implementation of the four equity incentive schemes of Company H.Then,the short-term market reaction was analysed using the event study method,and the performance changes of the internal value creation activities and external value realisation activities were studied using the comparative analysis method.Finally,the market capitalisation management performance evaluation index system was used to comprehensively evaluate the market capitalisation management performance of Company H after the implementation of equity incentives.This thesis mainly obtained the following conclusions:(1)the implementation of equity incentives in Company H will promote market value management performance improvement through both value creation and value realization;(2)in the short term,equity incentives can improve the internal value creation ability of the enterprise by enhancing the stability and professionalism of employees,improving innovation and research and development capabilities,and improving sales performance;at the same time,as a positive signal,it can stimulate the share price At the same time,as a positive signal,it can stimulate the rise of share price and promote investor relations management,so that the internal value creation results of the enterprise are fully reflected as market value and achieve the purpose of value realization.(3)In the long term,the effect of equity incentives on the enhancement of market value management performance is unstable.If enterprises attach importance to market value management,they should actively establish a market value management system to maximise the effects of equity incentives in all aspects. |
