Research On The Impact Of Business Model Innovation On The Business Performance Of Oriental Fortune

The development of the Internet has promoted the rise of Internet finance,which has brought fundamental changes to the world financial system.The Internet financial information service industry has emerged as the times require,and many Internet financial information service providers have emerged.Facing the increasingly serious homogenization of the industry and the threat of potential entrants,the traditional business has been greatly impacted,and the existing business model has been unable to meet the company’s business development needs.Implementing business model innovation and expanding new market space have become the primary tasks for Chinese Internet financial information service providers.On the basis of sorting out relevant domestic and foreign literatures and combining with the specific case of Oriental Fortune,this paper studies the impact of business model innovation on the business performance of enterprises.First of all,this paper defines the concept of business model and business model innovation,and expounds the related theories of business model innovation and enterprise performance evaluation methods,and builds a business model analysis framework according to related concept theories.On behalf of the enterprise Oriental Fortune Company,it introduced the background.Based on the business model analysis framework,he made a specific analysis of the motivation and path of the business model innovation of the Oriental Fortune.The innovation path of the business model of the Oriental Fortune was divided into three dimensions of innovation,namely,value proposition innovation,value proposition innovation,and value proposition innovation.Create and deliver innovation and value acquisition innovation.Finally,this paper analyze the impact of business model innovation on profitability,operation,debt repayment and development capabilities through financial indicators,and use Economic Value Added to analyze the impact of business model innovation on enterprise investment value,nonfinancial indicators analysis The impact of business model innovation on the market share,innovation ability and brand influence of enterprises,and comprensively evaluate the impact of business model innovation on the business performance of Oriental Fortune.Research shows that the implementation of business model innovation by Oriental Fortune has added new profit points for the enterprise,increased operating income,enhanced the core competitiveness of the enterprise,and expanded the scope of market operations.At the same time,it brings problems such as poor operating capacity and high cost.In response to these problems,this paper finally gives suggestions from the perspective of business model innovation path,hoping that the research in this paper can bring reference value to Oriental Fortune and enterprises preparing for business model innovation.