Evaluation Of Global Toueism Competitives In Shifang City

In the context of national tourism and mass tourism,the demand for leisure vacation,deep experience,self-driving travel and other tourism consumption is rapidly increasing.Global tourism is not only an inevitable trend of historical development,but also an objective requirement for the development of the tourism industry.Since the first inclusion of comprehensive tourism in the "Government Report Work" in 2017,various regions have responded quickly.The famous tourist city of Shifang in Sichuan Province began the creation of the "Comprehensive Tourism Demonstration Zone" in 2018.In 2021,the 14 th Five Year Plan for National Economic Development of Shifang City also pointed out development direction and action points of global tourism.In order to analyze the competitiveness of global tourism of Shifang City,this study introduced the current situation of it from the aspects of tourism and the whole area tourism.The study uses the literature review method,evaluation analysis method and empirical research,and constructed six first level indicators,including traffic conditions,natural environment,economic foundation,tourism development,policy support,and tourism services,road network density,greening rate,per capita GDP.The evaluation index system of Shifang’s global tourism competitiveness is composed of 23 secondary indicators,including the number of employees in the tertiary industry,the index of tourism market management system,and the coverage rate of smart tourism.The factor analysis method and cluster analysis method are used to calculate and compare Shifang with 18 county-level city under the jurisdiction of Sichuan Province,including Emeishan City,Dujiangyan Irrigation Project City,and Xichang City,and analyze Shifang’s global tourism competitiveness.The results show that Shifang’s all-round tourism competitiveness is in a middle position among all cities,ranking 11 th in tourism competitiveness,and Shifang’s tourism competitiveness has shown a steady upward trend in recent years.There are problems in the overall tourism of Shifang City,such as a lack of agglomeration,high-end tourism management models,homogenization of overall tourism products,weak industrial integration and agglomeration effects,need to improve tourism infrastructure,and insufficient brand promotion and promotion innovation capabilities.At the same time,this also proposes countermeasures and suggestions for innovating the development mode of global tourism,optimizing the development environment of global tourism,promoting industrial integration and resource integration,improving tourism infrastructure construction,and innovating tourism marketing and promotion methods.This article takes Shifang City as the case study object,guided by the concept of comprehensive tourism development,to evaluate the level of comprehensive tourism competitiveness in Shifang City.This not only enriches the empirical research content of global tourism,but also has certain academic significance and value.It also helps to change the narrow-minded thinking in traditional competition theory,and thus forming a scientific concept of global tourism competition.It explores a tourism development path that combines its own characteristics and is in line with the trend of the times.