Research On The Evaluation Of Red Tourism Integration Under The Perspective Of Global Tourism

Red tourism is a special form of tourism in China, and also a political, cultural,economic and enriching project. Since 2004, under the guidance of the first and second National Red Tourism Development Plan, China's red tourism has developed rapidly and achieved remarkable results. According to the "2016-2020 National Red Tourism Development Plan",the main goals of red tourism development are to improve quality and efficiency, precision poverty alleviation, deepen education and so on, and the integration of red tourism industry will become an important way to achieve the above objectives. China has taken global tourism as an important strategic measure to promote the development of tourism in the new era, and announced two batch of 500 "National Global Tourism Demonstration Zone".The concept and model of global tourism will promote the development of red tourism integration.First, this paper clarifies the evaluation content of the integration of red tourism on the basis of a comprehensive analysis of the domestic and international research on global tourism and the integration of red tourism. Second, uses the methods of Delphi and AHP to construct the evaluation index system of the integration degree of red tourism. Then, calculates the weight of each index and conduct a consistency test, and constructs the evaluation model. Finally, uses the Fuzzy Comprehensive Evaluation Method to carry out empirical research.This paper chooses representative red tourism destinations for empirical research,Shaoshan, Jinggangshan and Zunyi are Revolutionary Holy Land and the first batch of "National Global Tourism Demonstration Zone". Shaoshan is the representative destination of the former residence and the first "Red Tourism Integration Development Demonstration Zone" in China; Jinggangshan represents the place where revolutionary wars or major events occur; Zunyi is the delegate of the site of important conferences. Then, uses the Fuzzy Comprehensive Evaluation Method to calculate the degree of integration of red tourism, the results of each criterion layer of Shaoshan, Jinggangshan, and Zunyi are GS5> GS2 > GS4 > GS3 > GS1,GJ5 >GJ2 >GJ3 >GJ4 >GJ1 and GZ5 >GZ4 >GZ2 >GZ3>Gz1 , The comprehensive evaluation are 78.69, 79.18 and 70.43 respectively, indicating that the three destinations have a high degree of integration and Zunyi has a larger room for improvement. Based on the evaluation results, the author puts forward four strategies to improve the integration of red tourism: uses the concept of global tourism, focus on the development of new forms of red tourism to meet the diverse needs of tourists,builds red tourism core attraction and achieves the red tourism industry structure optimization under the background of global tourism, and accelerates the construction of tourism supporting infrastructure and soft environment.