Rural E-commerce Development Strategy Of Jilin Province Under The Rural Revitalization Strategy

The new development concept requires China to accelerate the construction of a new domestic and international dual cycle development pattern.The agricultural and rural economy plays an important role in the development of China’s national economy,and the rural market has great potential.Currently,benefiting from the development of grid technology in China,the Internet industry has developed rapidly,and e-commerce has emerged as the times require.The emergence of e-commerce has become a breakthrough point in unlocking the potential of rural consumer markets,enabling high-quality development in rural areas.Promoting the upward movement of agricultural products,bringing industrial products into villages,coordinating the integrated development of urban and rural areas,and accelerating the effective connection of production and consumption between urban and rural areas have become an important content of China’s economic and social development today.Therefore,developing rural e-commerce can drive the comprehensive development of agriculture and rural areas in multiple directions,and contribute to the implementation of the rural revitalization strategy.By studying the impact of rural revitalization on the development level of rural e-commerce in Jilin Province,explore the promotion role of rural revitalization strategy on the development level of rural e-commerce in Jilin Province.Firstly,based on the relevant literature on rural e-commerce at home and abroad,clarify the relevant concepts and theoretical basis of rural e-commerce,summarize the current situation of rural e-commerce development in Jilin Province under the context of rural revitalization,and analyze the obstacles to the development of rural e-commerce in Jilin Province under the context of rural revitalization.Secondly,based on the overall objectives of the rural revitalization strategy and previous research,the indicator system for rural revitalization and development level and the indicator system for rural e-commerce development level are constructed.Using the socio-economic statistical data of Jilin Province,the principal component analysis method is used to calculate the rural revitalization and development level index and the rural e-commerce development level index,and the scores of the two indexes are summarized to calculate the final score.Then,based on the panel regression model,the impact of rural revitalization and development level on the development level of rural e-commerce in Jilin Province was analyzed,and the impact mechanism was analyzed.Finally,the corresponding conclusions and suggestions are given.The research conclusions are as follows: The development of rural revitalization has a significant promoting effect on the development level of rural e-commerce,and the development of rural revitalization can promote the development of 0.401 units of rural e-commerce.However,there are still significant differences in the implementation effects of rural revitalization strategies in various regions.The development of cities and prefectures in the eastern part of Jilin Province is slower than that in the central and western regions.At the same time,the development of rural e-commerce in the eastern region is also relatively slow.Therefore,it is necessary to select a reasonable e-commerce development model based on the actual situation in various regions,coordinate the internal division of labor,build a new talent training system,and promote the development of rural e-commerce towards higher quality.