Resesrch On Optimization Of Zhangpingwa Scenic Spot In Shangdong Xintai City—Based On Tourise Satisfaction

When the world economy is in bad shape,tourism has huge potential for development.Tourism has become a sunrise industry.It promotes economic and social development.Now,tourism has become a pillar industry.Rural tourism costs the least to get the most benefits.Rural tourism is growing rapidly with government support and consumer affection.Studying consumer satisfaction can boost income,can help the development of rural areas.It is of great significance to the building beautiful countryside.Zhangpingwa is located in Xintai City,it is a model for other villages.Investigating customer satisfaction in Zhangpingwa.It can promote the development of other rural tourist attractions in Shandong.The author analyzed the literature of experts at home and abroad,and understanded the current development status of Zhangpingwa.Finally,Finding out the development problems of Zhangpingwa.According to the principle of consumer satisfaction,the evaluation index of consumer satisfaction in Zhangpingwa is constructed.Through questionnaire survey and field visit,Analyzed basic consumer information the overall consumer satisfaction.Summarize the advantages and disadvantages of rural tourism development in Zhangpingwa.Finally,Putting forward optimization suggestions.How to strengthen government leadership and how to add featuresd and how to improve infrastructure and how to dig deep cultural connotation four aspects make specific suggestions.Creating a fine folk experience area to build characteristic homestay,striving for local financial support,improve road construction,improve living facilities,dig deep cultural connotation.