Research On The Optimization Of Customer Layered Marketing Management Of Bank A

The development of China’s securities market has been more than thirty years,and the commission income from brokerage business,which used to be the main source of income for various securities companies,continues to decline,with commission rates approaching the cost of securities firms.With the transformation of wealth management,customers have a variety of investment and wealth management products to choose from.Ultimately,what can generate trust and stickiness for customers depends on professional customer service capabilities and relatively excellent product net worth.If the seller model is always sales oriented and does not stand on the customer’s side to maintain and increase value for the customer,the customer may lose trust and lose assets due to the lack of professional professionals and lower product returns than expected.In the context of wealth management transformation,buyer investment advisors with professional investment and service capabilities can effectively solve the investment problem of customer asset preservation and appreciation,while also bringing considerable incremental income and brand influence to the company.This article takes the buyer’s investment consulting business of HA Securities Henan Branch as the starting point,and provides information on the current market positioning,service process,and signing mode issues of HA Securities’ buyer’s investment consulting business.By comparing and analyzing the cases of buyer’s investment advisory business in domestic and foreign financial institutions,it is concluded that by optimizing service processes,signing models,and increasing the number of fund investment advisors and buyer’s investment advisory models for issuing net worth products,we can consolidate existing buyer’s investment advisory business with excellent portfolio net worth and butler style services and develop large-scale solutions;And take measures to ensure talent introduction,institutional improvement,salary optimization,and information system construction.Given the current context of wealth management transformation,most securities firms and performance financial institutions are facing similar problems such as insufficient professional skills of practitioners and the lack of a shift from seller thinking to buyer thinking.The optimization plan discussed in this article can serve as a general solution for most domestic financial service institutions to carry out buyer investment advisory business.