The Effect Of Digital Finance On Entrepreneurial Behavior Choice And Performance Of Farmers Impact Study

Under the background that the focus of work on agriculture,rural areas and farmers has shifted to comprehensively promoting rural revitalization in the new era,rural entrepreneurship and innovation is an important breakthrough to consolidate the achievements of poverty alleviation,promote farmers’ income increase,and promote economic development and industrial prosperity in rural areas.Entrepreneurial activities have high resource endowment requirements for entrepreneurs,but in rural areas with small scale and low density of economic activities,farmers’ entrepreneurial behavior is subject to many constraints,among which financial constraints have always been considered as an important factor restricting farmers’ entrepreneurship.The stubborn profits-driven nature of financial capital makes traditional financial services have the defects of high threshold and difficult to participate in rural areas,and it is difficult to effectively implement the availability of financial services in remote rural areas.As the combination of traditional financial services and high-end information technology,digital finance gives full play to the outstanding advantages of digital technology in cost,information storage,quantitative management of financial risks and other aspects,significantly reduces the access threshold of financial services in rural areas,effectively improves the service efficiency of financial institutions,and greatly improves the possibility of financial inclusion.Therefore,on the basis of theoretical analysis and empirical research,this paper analyzes and verifies the direct impact and specific mechanism of digital finance on farmers’ entrepreneurship,and explores whether digital finance can significantly improve farmers’ entrepreneurial enthusiasm and performance,which is of great significance for promoting rural entrepreneurship and innovation and promoting rural economic development.Based on the theory of entrepreneurial resource endowment,financial exclusion and financial inclusive growth theory,credit rationing theory and information economics theory,this paper sorts out the mechanism of digital finance affecting farmers’ entrepreneurship.Based on the rural survey data in Guanzhong area of Shaanxi Province,this paper selects20 sub-indicators from the three dimensions of digital financial service availability,depth of use and satisfaction of use,constructs a measurement system of farmers’ digital financial index based on the perspective of users,and uses the coefficient of variation method to determine the weight of indicators and measure farmers’ digital financial index.On the basis of the index measurement,the bivariate Probit model and multiple linear regression model are used to empirically test the impact of the use level of digital finance on farmers’ entrepreneurial behavior choice and entrepreneurial performance,and the mediating effect model is used to test the mechanism of digital finance affecting farmers’ entrepreneurial tendency and entrepreneurial performance.Combined with the research conclusions,this paper puts forward relevant countermeasures and suggestions to improve farmers’ participation in digital finance and promote farmers’ entrepreneurship to increase their income.The results show that:(1)At present,the digital finance index of farmers in the sample areas of the survey is generally low,with large individual differences.The numerical distribution of the index is higher for the entrepreneurial farmers,especially the non-agricultural entrepreneurial farmers.The entrepreneurial activities of farmers are mainly non-agricultural industrial and commercial operations,and the overall entrepreneurial performance of farmers is low;(2)Digital finance can significantly improve the possibility of farmers’ entrepreneurship,and the service availability has the largest promotion effect in the sub-dimensions.Except for the service availability,which has no significant impact on the choice of agricultural entrepreneurship,the digital finance index and its sub-indicators have a significant positive impact on the choice of non-agricultural entrepreneurship and agricultural entrepreneurship,and the promotion effect on non-agricultural entrepreneurship is more obvious.It can also significantly improve the entrepreneurial performance of farmers;(3)Credit access plays a partial intermediary role in the impact of digital finance on farmers’ entrepreneurial decision,non-agricultural or agricultural entrepreneurial choice and entrepreneurial performance.Information acquisition plays a partial mediating role in the impact of digital finance on farmers’ entrepreneurial decision,non-agricultural entrepreneurial choice and entrepreneurial performance,but the mediating role is not significant in agricultural entrepreneurial choice.According to the research results,this paper puts forward targeted policy suggestions from three aspects: improving the construction of digital financial service system,increasing the depth of farmers’ use of digital finance,and strengthening the beneficial connection between digital finance and farmers’ entrepreneurship.