Study On Farmers’ Participation In Rural Tourism Management Behavior And Its Influencing Factors

In recent years,rural tourism has attracted more and more attention from the government,and has been mentioned in some major work arrangements at the national level.In the 20 National Congress of the CPC held in October 2022,the important value of rural tourism in rural revitalization and rural revitalization in common prosperity was reaffirmed.This also means that in the new social development stage,our country rural tourism faces new development opportunity and challenge.For rural tourism at the present stage,the core subject is still peasant household,which leads to the existence of many problems in rural tourism.For example,the participation ability and level of rural tourism development are not high,and the existing research results of rural tourism,there are fewer studies on peasant household participation.Under the new social background,rural tourism should be developed from the establishment of scenic facilities,and more attention should be paid to the effective participation of farmers in the process of rural tourism project development.Therefore,it is necessary to fully realize the important role of peasant household participation in rural tourism projects for targeted poverty alleviation,and further explore the mechanism affecting peasant household participation on this basis,and finally create a virtuous cycle of "peasant household participation-tourism development-tourism benefit-peasant household participation" in the process of developing rural tourism.The construction of this circular mode is not only conducive to improving the effective participation of farmers in rural tourism,but also conducive to improving the development quality of rural tourism projects,so as to make important contributions to the targeted poverty alleviation work.Therefore,it is very necessary to conduct a systematic and comprehensive study on this.As a pilot village of provincial new rural construction,Kule Village is mainly characterized by multi-ethnic settlement.In the years of development,whether in ecological governance or in the construction of beautiful countryside,it has shown the characteristics of quick response to the call and good governance effect.It has been listed as one of the 11 th batch of national "One village,one product" demonstration villages in Heilongjiang Province.Over the years,Kule Village has formed a complete industrial chain.Taking rural tourism as an opportunity,cultural inheritance as a foundation,and small courtyard economy as a driving force are the main characteristics of the current industrial chain of Kule Village.This article selects Kule Village as the case study object,conducts in-depth research on existing domestic and foreign related studies,and systematically collates and summarizes the viewpoints therein.On this basis,through analyzing the historical and cultural development of Kule Village,it summarizes the characteristics of rural tourism development in Kule Village,and uses comparative analysis,field research,and binary logistic regression model methods to analyze the influencing factors on farmers’ participation.In this process,we first made assumptions about the impact of various relevant factors,and then analyzed a single factor to find out its impact on participation.Then,we conducted a comprehensive analysis of the various results,using a binary logistic regression model to systematically determine the impact of various factors on participation,and finally identified the characteristics of household heads The characteristics of family management and social relations are key factors that affect farmers’ participation in rural tourism management.And put forward: increase support for farmers’ financial loans;Provide more and more comprehensive knowledge and skills training for farmers;Carry out extensive and effective publicity work;Standardize land transfer procedures;Enhance public service awareness and meet the diverse needs of farmers.It not only provides new ideas for rural tourism in Kule Village,but also provides reference for farmers in other regions in China to participate in rural tourism operations.