Research On Industry Expansion Strategy Of JX Tower Company In 5G Era

With the advent of the 5G era,the strategy of building a cyber power and a digital China is accelerating.The rapid development of the digital economy has effectively promoted the rapid transformation of the mode of production,way of life and way of governance,providing impetus for the continuous progress of the new development pattern.The establishment of China Tower,a large state-owned enterprise,was promoted by The State Council in the context of the country’s promotion of network power strategy,deepening reform of telecommunication system and promoting resource sharing in the telecommunications industry.As a leading enterprise in the industry,it should not only realize its own development,but also reflect the responsibility of central enterprises in helping social development.How to utilize the potential of 5G technology and apply it to all walks of life,realize the integration and coordinated development of the industrial chain,promote the transformation and upgrading of traditional industries,and realize "one industry with all industries" is the significance and driving force of industrial expansion of Tower Company.Therefore,the industry expansion strategy of tower Company has important practical significance and far-reaching strategic significance.This study focuses on JX Tower Company’s industry development strategy in the 5G era,and discusses the key factors of its implementation.The specific purposes include: analyzing the present situation and internal and external environment of JX Tower Company,proposing the development direction of JX Tower Company under the 5G era,studying the key factors and countermeasures for implementing the development strategy of JX Tower Company,finally for the future development of the company to provide decision-making reference.In this thesis,SWOT analysis,PEST analysis and field survey are combined to conduct in-depth research on the market environment of tower industry,JX Tower Company’s status quo,industry trends,etc.,it also uses the matrix of Ife and EFE to carry on the quantitative evaluation,and puts forward its industry development strategy and carries on the scheme design.In addition,this article also carries on the in-depth analysis on the key factors necessary for the implementation of the company’s expansion strategy,and discusses the relevant influencing factors and corresponding coping strategies.This thesis finds that JX Tower Company has strong market competitiveness,obvious advantages,in the 5G era of industry development strategy suitable for the adoption of SO strategy.In addition,the implementation of JX Tower’s industry development strategy needs to build key industries and products,deal with the competition and cooperation with operators,strengthen the business opportunity manufacturing and business opportunity acquisition.The design of the industry development strategy proposed in this thesis is feasible,and it is expected to provide new ideas and substantial impetus for the future development of the company.Based on the research of JX Tower Company’s strategic development in the 5G era,this thesis puts forward the corresponding strategic plan of industry development,and puts forward the safeguard measures of strategic implementation,for the company’s future industry development provides a certain reference.However,there are still some limitations and limitations,the future still need to continue to explore and research,including the strengthening of intra-industry collaboration,deepening technology research and development.