The Performance Analysis Of The Backdoor List Ing Of Fanzhijia

In recent years,due to the impact of the downturn in the real estate industry at the front end of the industry,the sales expectations of the home furnishing industry have dropped significantly,and in this context,Easyhome proposed a strategic transformation of new retail.In the process of transformation,problems such as lack of professional talents and financing difficulties were encountered,and backdoor listing became an option for Easyhome to enter the capital market.In February 2018,Alibaba acquired 15% of Easyhome for RMB5.4 billion,announcing the formal and comprehensive cooperation between Easyhome and Alibaba,and Easyhome successfully escaped the adverse impact of the real estate recession.In January 2019,Easyhome selected Wuhan Zhongshang Group Co.,Ltd.as the seller for the purpose of backdoor listing,and in October of that year,the restructuring of Easyhome in Wuhan was approved by the China Securities Regulatory Commission,and on December 26,2019,Wuhan Zhongshang successfully changed its name to Easyhome(000785),which means that Easyhome was successfully listed.This article analyzes the listing case of Easyhome through the backdoor of Wuhan Zhongshang Group Co.,Ltd.Use financial index analysis to analyze the long-term profitability,operating capacity and solvency of enterprises.At the same time,the analysis method of non-financial indicators was used to analyze the changes after backdoor borrowing by selecting three indicators:strategic objectives after listing,ownership structure,corporate governance mechanism,and human resource status.Through research,it was concluded that Easyhome achieved market financing,scale expansion,management ability improvement and brand awareness after backdoor listing,which provided experience reference for other enterprises with backdoor listing plans.