Analysis On The Effect Of The Backdoor Listing Of Easyhome

Housing is the most basic people’s livelihood,people not only have a house to live,but also live well.Therefore,home furnishing enterprises are playing an increasingly important role in the process of China’s economic transformation,and the country’s attention to home furnishing is also increasing.In the competitive market environment,under the background of the national housing demand,household enterprises strive to promote the competitiveness of the industry and optimize the business layout the trend of more and more clear,more and more household listed enterprises hope to get more finance,so as to expand to meet the market demand.In order to play advantage,improve enterprise competitiveness,Backdoor listing has gradually become the preferred way of listing by companies.Easyhome is listed through Wuhan Zhongshang in 2019,it is an exploration of innovative development path of traditional home furnishing industry.This paper systematically analyzes the reasons for the backdoor listing of Easyhome listed through Wuhan Zhongshang,and analyzes the changes in performance of Easyhome before and after backdoor listing according to relevant data from multiple anglese.First of all,this paper combs the domestic and foreign literature related to backdoor listing and summarizes the motivation of backdoor listing and performance changes before and after backdoor listing in the literature.Secondly,it introduces concepts related to backdoor listing and IPO and performance evaluation methods such as financial index method,and makes a systematic elaboration on the theoretical basis of information and signal theory,laying a theoretical foundation for the subsequent research.Then,this paper introduces the backdoor listing case of Easyhome,including the development overview of the home industry,the basic situation of Easyhome and Wuhan Zhongshang,and focuses on the systematic analysis of their motivations,the specific scheme and process of this transaction is also combed in detail.Then,the financial index method and EVA index method were used to analyze the financial performance of backdoor listing,and the non-financial performance was studied based on the balanced scorecard.By analyzing the performance changes of before and after the backdoor listing of Easyhome,it was found that after eliminating the impact of epidemic and other environmental factors,The backdoor listing of Easyhome helps to improve its performance,better promote the implementation of its development strategy,and also has a positive impact on the reform of Wuhan Zhongshang,a state-owned holding enterprise.Finally,this study thinks that the backdoor listing of Easyhome is a successful listing,which has its merits,it can provide reference for the same type of home furnishing enterprises preparing for backdoor listing,and expand the successful experience of backdoor listing to the whole industry,promoting the development of industry.