Research On Financial Strategy Transformation Of Shandong W Petrochemical Company Under Conversion Of New And Old Kinetic Energy

Petroleum refining and chemical industry is one of the most important industries in the industrial system of various countries today.With the gradual promotion of the conversion of new and old kinetic energy in Shandong Province,it has provided many local refining and chemical enterprises in Shandong Province with various favorable policies that benefit enterprises.This has caused many problems such as the financial pressure of enterprises due to the upgrading of the industrial chain.This article takes W company as the research object,focusing on how to carry out financial strategic transformation under the background of the conversion of new and old kinetic energy.By using a variety of strategic management tools to analyze the internal and external environment of the enterprise,and formulate a financial strategy that matches the overall strategy,it can not only help W company achieve healthy and long-term development under the background of the conversion of new and old kinetic energy,but also provide companies of the same type.Certain reference.This paper analyzes the overall strategy of W company and the current financial strategy implementation and the existing problems,and explains the necessity of the transformation of W company’s financial strategy under the new and old kinetic energy conversion policy.Based on the financial analysis of W company,the EFE matrix and IFE matrix were used to analyze the external environment and internal environment of the company,and various internal and external factors that had an important impact on the company were found.The form of research and questionnaires determined the impact of relevant factors on the company.Through SWOT analysis,four types of financial strategies suitable for the company under the background of the conversion of new and old kinetic energy were found.The QSPM matrix was used to score the four types of financial strategies to determine a sound financial strategy.With the highest score,the financial strategy transformation strategy of Shandong W Refining& Chemical Company was determined based on the prudent financial strategy.Through the research of this article,W company’s financial strategy transformation strategy was formulated,that is,W company should actively use the financial support policies issued by the government in the field of financing strategy to optimize the asset-liability structure;Existing financing channels will also enhance the company’s debt capacity;the shareholders’ meeting and core management will discuss and determine the dividend distribution plan as soon as possible,combined with the tight cash flow of the company,clarify that part of the profit will be converted into the registered capital of W company as soon as possible,and boost external interest to the company confidence.In the field of capital management,companies should plan construction projects reasonably,combine the new and old kinetic energy preferential policies of Shandong Province,carry out industrial chain layout around the core sectors of petrochemicals,and stabilize cash flow;with the help of various financial support policies in Dongying City,counties and districts,gradually reduce banking assets Mortgage ratio,improve asset liquidity;promote refined management,effectively reduce various expenses,enhance the company’s profitability,and ensure the success of the company’s transformation.At the same time,this paper also has a certain guiding significance for other refining and chemical enterprises in Shandong Province under the background of the transformation of new and old kinetic energy.