| With the acceleration of urbanization,the construction of rail transit network has been included in the development planning of many cities in order to alleviate the problem of increasing congestion and congestion of surface transportation.With the continuous expansion of subway line network,rail transit has become one of the most important means of public travel in today’s society.With the rapid increase of subway passenger flow,it is accompanied by the continuous expansion of the subway space and the increasing commercial value of the attached resources in the subway space.Therefore,in addition to the main business of transportation,railway enterprises in various places try to continuously expand emerging ancillary resources in the subway space for operation and efficiency improvement,so as to subsidize the basic operating losses of the subway,a transportation facility with both public welfare and business nature.In the operation of affiliated resources,the metro media resources have become one of the most important affiliated resources of domestic and foreign railway enterprises because of their huge scale of resources and greater commercial value.Railway management enterprises are also constantly exploring and optimizing the operation mode of subway media resources in order to ensure longterm high operating income through good operation mode.At present,GZ Metro adopts the method of selecting suppliers through bidding and establishing cooperative companies with suppliers to manage subway media resources through equity cooperative operation.Its high profit expectation makes this mode become the object of study for railway enterprises around the country.In this mode,the quality of the supplier selected is closely related to the economic benefits and operation safety of each important node,and even determines the implementation effect of the operation mode and the success or failure of the project.Therefore,from the perspective of risk management,based on the risk management theory,this paper takes GZ Metro Media equity cooperative operation project as an example,analyzes the potential risks existing in the selection of media suppliers to the implementation and development of the project through qualitative and quantitative analysis,and analyzes and evaluates the risks existing in the selection system of suppliers.Study the risk assessment and rules for supplier selection. |
