Research On The Optimization Of Critical Illness Insurance Marketing Strategy Of Chongqing Branch Of HJ Insurance Agency

With the further deepening of the refined division of labor in the domestic insurance market,insurance intermediaries have become one of the most important marketing channels in the critical illness insurance market.In a series of industries and social development,the growth rate of critical illness insurance has slowed down,insurance intermediary companies have generally encountered Waterloo in the marketing of critical illness insurance,and even some intermediary companies choose to weaken the marketing of critical illness insurance.But in fact,the value of new orders for critical illness insurance is high,and market demand is far from reaching saturation.Only through effective marketing strategies of serious illness insurance,can insurance broker be stable in the current complex situation.This article takes the marketing strategy of HJ Insurance on behalf of Chongqing Branch as the research object.Through analyzing the market environment of HJ Insurance on behalf of Chongqing Branch,the feasibility of HJ Insurance on behalf of Chongqing Branch’s marketing strategy for serious illness insurance is analyzed,and the problems and causes of HJ Insurance on behalf of Chongqing Branch’s marketing strategy for serious illness insurance are found.And propose improvement and guarantee measures for the marketing strategy of HJ Insurance on behalf of Chongqing Branch’s critical illness insurance.This paper draws the following five conclusions through analysis: First,the professional and standardized development of the insurance market is unstoppable,and HJ Insurance Agency Chongqing Branch,as one of the earliest insurance intermediary companies in the Chongqing market,can make a big difference under the wave of "separation of production and marketing".Second,with the implementation of the new critical illness regulations,the negative impact of the new crown epidemic on the sales of critical illness insurance in the insurance industry is short-lived and limited,and the market demand for critical illness insurance is far from saturated.Third,HJ Insurance Agency Chongqing Branch,the customer group and business personnel group accumulated over the years are valuable production resources of the company,and the management and training of the marketing team is an important problem that HJ Insurance Agency Chongqing Branch urgently needs to solve.Fourth,the construction and improvement of information systems in the digital era are vital tools for the development of the company,the development of business and customer service,and only using the system supplied by insurance companies to conduct business will not be conducive to the long-term development and management of the company.Fifth,differentiated product strategy comes from the organic combination of different products supplied by different insurance companies,and the establishment of a special product strategy committee has an excellent mobilization and promotion effect on the participation of the company’s business personnel,and also has a very good role in promoting customer satisfaction and loyalty.Finally,this paper also puts forward ideas,solutions and safeguard measures to optimize the marketing strategy of critical illness insurance of HJ Insurance Agency Chongqing Branch in view of the problems and causes found.Although this paper takes HJ Insurance Agency Chongqing Branch as an example,the research conclusions also have certain reference significance for other insurance intermediaries to improve and optimize their own critical illness insurance marketing strategies,and it is hoped that the research results can provide some references for the critical illness insurance marketing strategies of other enterprises in the field of insurance intermediaries.