Research On Marketing Strategy Of Serious Illness Insurance Of Tai Mei Company

In recent years,with the progress of science and technology,people find diseases in advance gradually,and people pay more attention to health problems.Our country with a vast territory and a large population,the imbalance between the supply and demand of medical treatment in various areas,these have become the convenient conditions for the development of commercial insurance.Since its establishment,Taimei Insurance Company has developed into a leader in the insurance industry through careful management and customer service.Recently,however,some emerging insurance companies have begun to launch Internet serious disease insurance products to continuously improve their market share in the serious disease insurance market.Under the fierce competition,how to give full play to the advantages of traditional insurance companies,improve their market share and maintain the leading position is of great significance to Taimei Insurance Company.By studying the marketing strategy of serious disease insurance products of Taimei Insurance Company,this paper helps Taimei to consolidate its leading position in the industry,and provides valuable reference for how to further enhance its market share.This paper collects and analyzes the relevant marketing materials of critical disease insurance products of Taimei Insurance Company,deeply analyzes the basic structure of Taimei Company and the business status of critical disease insurance products,and finds that there are many problems in the marketing of critical disease insurance products of Taimei Insurance Company.This paper studied and analyzed the marketing environment of the serious disease insurance products of Taimei Insurance Company,discussed the advantages,disadvantages,opportunities and threats of the serious disease insurance business of Taimei Insurance Company through SWOT analysis,comprehensively summarized the existing problems in the marketing of the serious disease insurance business and the causes,and proposed solutions and developed corresponding marketing mix strategies.Based on the above research and analysis,it is found that the serious disease insurance business of Taimei Insurance Company is in a competitive market.However,due to its steady development over the years,Taimei Insurance Company has strong market competitiveness on the whole.Therefore,long-term and stable marketing strategies should be adopted on the premise of ensuring its advantages.Combined with the existing problems and causes in the marketing of the company’s serious disease insurance products at the current stage,the marketing mix of the serious disease insurance business is comprehensively optimized from the aspects of market segmentation,target market,market positioning,product innovation,product pricing,marketing channels and promotion mode,so as to further improve the marketing effect and create an efficient and innovative serious disease insurance marketing mode.The main practices are as follows:Taimei Insurance Company shall define the target market according to the market segmentation of the serious disease insurance business and the company’s current operating status,establish the company’s positioning in the serious disease insurance business market,and firmly grasp the industry orientation;At the same time,speed up the introduction of serious disease insurance products,consolidate and improve the existing serious disease insurance products,and increase research and development investment,create personalized serious disease insurance products marketing mode;In combination with the current company’s profit target,the serious disease insurance products are priced reasonably.Through analyzing different buyers,the products are priced differently to meet the needs of different groups of serious disease insurance products and expand the profit space.Rational use of existing customer resources and marketing channels,maintain brand image,enhance brand publicity,expand brand influence.Finally,it puts forward that the marketing strategy of serious disease insurance products of Taimei Insurance Company should implement safeguard measures from four aspects: human resources,training mechanism,assessment mechanism and internal coordination,enhance the personnel incentive system to maximize the benefits,improve the professional quality and product marketing ability of marketing personnel,improve the personnel assessment mechanism,promote internal coordination and cooperation,and enhance work efficiency.From the standpoint of customers,we will continuously improve customer satisfaction with products and loyalty to the company,improve marketing strategies,increase profit margin,and consolidate and enhance industry status.