| Since the reform and opening up,the real estate industry has become the mainstay industry of our country with the rapid development of economy in brand new stage.As an accounting item different from fixed assets,"investment real estate" has a crucial impact on enterprises.For the measurement methods of investment real estate,the fair value measurement is generally chosen in the world,and our country has retained the cost mode in a long period of time.First of all,this paper will deeply analyze the current situation of Chinese enterprises’ investment real estate holdings and the application of the fair value model from the perspectives of the whole,industry and region.Through the background investigation of some enterprises,the reasons for the change of fair value measurement model are analyzed,and the determination of fair value and the current situation of information disclosure are expounded.Then,this paper will take Dongbai Group,a retail enterprise,as an example to transform the measurement model of investment real estate in 2020,deeply analyze the application situation and valuation technology of investment real estate of the case enterprise,analyze the impact and impact of this event on the enterprise through financial statement research and event research method,and make a comparison of financial performance based on the dual dimensions of its own and similar enterprises.Develop a more comprehensive impact assessment.Finally,in accordance with the actual situation of the case and combined with the background of the impact of the novel coronavirus epidemic,this paper will summarize the motivation and risk of the change in the measurement model of the investment real estate of Dongbai Group,and qualitatively and quantitatively judge the impact of the change in the measurement model of the fair value.The results show that Dongbai Group changes the measurement model of investment real estate in order to help its earnings management better;The change of the measurement model of Dongbai Group helped to whitewash its profitability and solvency.Meanwhile,the market reaction to the change of the accounting policy was relatively negative.Chinese enterprises generally hold a conservative attitude towards the fair value measurement model of investment real estate,and enterprises in areas with higher marketization degree are more willing to choose the fair value model to measure investment real estate.Based on the above findings,this paper proposes to optimize the accounting standards of investment real estate,strengthen information supervision,strengthen enterprise performance assessment and other measures,and calls on investors to treat the fair value model cautiously and invest rationally. |
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