Research On The Impact Of Internet Use On Residents' Consumption Upgrad

As one of the troikas driving economic growth,consumption is of great significance for China’s economic transformation.The development of Internet is not only an important consumption condition,but also a major revolution in consumption mode.With the rapid development of communication technology,China has entered the Internet era.The Internet continues to penetrate into social and economic activities and is gradually becoming an important factor affecting consumption.The Internet can promote residents’ consumption and promote consumption upgrading through its income effect and price effect.As a traditional "human society",social capital plays an important role in residents’ daily life.As the "fourth type of capital" after natural capital,material capital and human capital,social capital can promote residents’ consumption and upgrade consumption by promoting employment,access to education and financial services.Therefore,this paper studies the current consumption situation in my country based on the background of my country’s Internet era and the social background of "human feelings",finds various problems in the consumption structure of residents,and looks for practical and effective paths and Countermeasures for the optimization of consumption structure in the future.Based on the new economic growth theory,social capital theory,Marxist consumption theory and household economics theory,and combining with previous research,this paper makes a theoretical analysis on the impact path of Internet and social capital on Residents’ consumption,and obtains the corresponding theoretical framework;Secondly,starting from the current situation of China’s Internet development,residents’ consumption and social capital,this paper analyzes its change process and existing problems from the perspective of statistics,so as to pave the way for the following empirical analysis;In the empirical analysis stage,by sorting out the data of CFPS 2014,2016 and 2018,the eligible household samples were selected,and the stata15 measurement software was used to verify the influence of the Internet and social capital on the upgrading of residents’ consumption,and proved through the mediation effect test.The mediating role of social capital in the process of the Internet affecting residents’ consumption upgrade.By summarizing the previous text,this chapter draws the following conclusions:(1)The use of the Internet can significantly promote the upgrading of household consumption.Through theoretical analysis,it can be seen that the Internet has a price effect,which can reduce the production cost of manufacturers,promote market competition and reduce search costs,thereby reducing the price of commodities.At the same time,the Internet has an income effect,which can reduce search costs,provide information resources,and then promote employment;secondly,the emergence of some new forms of business and new occupations based on Internet technology can provide more jobs;finally,the Internet can improve workers’ productivity.The overall quality,increase the labor rate of return,and then increase the income.The income effect of the Internet’s price effect promotes the upgrading of household consumption,which is confirmed by empirical analysis and verification.From the empirical results,the regression results are all very significant.In the fixed effect model,the use of the Internet will increase the proportion of household development and enjoyment consumption by 1.3% units,which indicates that the use of the Internet will promote household consumption upgrades.Taking into account the endogenous influence,the family’s emphasis on the Internet is used as an instrumental variable to regress,and the regression results are also significant,which once again verifies the above conclusion.Significance.(2)Social capital can promote household consumption upgrades.Through theoretical analysis,it can be seen that social capital can increase income by promoting employment,improve its own educational human capital by improving residents’ education,and ease credit constraints,promote consumption,and improve consumption structure by increasing the possibility of residents’ access to financial services.This paper uses a fixed-effects model to conduct empirical analysis,and the results show that having cognitive social capital increases the proportion of household development and enjoyment consumption by 1.9% units,which indicates that cognitive social capital will promote household consumption upgrades,but structural social capital The coefficient of capital is not significant,but after endogenous treatment,the regression result is also significant,which shows that both types of social capital can promote the upgrading of residents’ consumption.(3)The mediating effect of Internet use on household consumption upgrading is established,social capital is the mediating variable,and the Internet can indirectly affect household consumption upgrading through social capital.This paper classifies social capital into two types: structural and cognitive.By establishing the mediating effect model of Internet use affecting household consumption upgrades,it is found after three-step regression that cognitive social capital is the impact of the Internet on households.The mediating variable of consumption upgrade.After the bootstrap test,it is found that the mediating effect of structural social capital is also established.To sum up,the Internet can indirectly promote family development and the proportion of enjoyment consumption through social capital as an intermediary variable,thereby promoting the upgrading of household consumption.The recommendations of this paper are as follows:(1)Improve the development level of the Internet;strengthen the development of digital technology;(2)Improve the application of the Internet and promote online consumption;(3)Use the potential of social capital to increase the income level of residents;(4)Strengthen consumer education,to improve consumption capacity and guide the correct consumption concept.