Effect Of Misreporting On Coordination Of Fresh Agricultural Products Dual-channel Supply Chain

Fresh agricultural products industry with the rapid development of e-commerce,so that more fresh enterprises began to develop through online and offline integration of dual channel mode.For enterprises,economic benefits are limited in information symmetry,so they need to give full play to the economic value of the corresponding concealed private information in the decentralized decision-making process.It is indispensable to study the influence of upstream suppliers misreporting their private freshness information on the fresh agricultural supply chain and how to motivate the fresh agricultural supply chain to achieve optimization.This paper first expounds the relevant theoretical knowledge required by the double-channel supply chain of fresh agricultural products without false reporting behavior.On this basis,it establishes the double-channel supply chain model of fresh agricultural products without false reporting behavior.It makes a comparative analysis of decentralized decision-making and centralized decision-making,and concludes that centralized decision-making can create higher economic benefits.Further design price discount contract and revenue sharing contract influence the coordinated supply chain,and the profit comparison analysis after the coordination of the two shows that the revenue sharing contract can coordinate the supply chain more effectively.Then,establish the fresh agricultural supply chain in the double channel situation of the misreporting behavior model.Comparative analysis of centralized decision-making and decentralized decision making false behavior two kinds of model,it is concluded that centralized decision-making supply chain profit is higher,design of revenue sharing contract and price discount contract to coordinate and solve the false factor,price discount and revenue sharing factor,the influence of such variables under the false behavior model that revenue sharing contract can coordinate the supply chain effectively.The results show that the smaller the misreporting factor is,the greater the degree of misreporting is,and the greater the impact on supply chain profit is.In the dual-channel supply chain model of fresh agricultural products,whether there is misreporting behavior,price discount contract and revenue sharing contract have a positive impact on the supply chain profit optimization,the supply chain can improve economic benefits under the influence of the two contracts,and the revenue sharing contract has more effective coordination effect.