China’s internet economy is developing rapidly,and the development of information technology is far beyond our expectations.Digital technology is driving the transformation and upgrading of the industry.In recent years,due to the impact of the economic downturn,the market situation is relatively sluggish,and the operating costs of enterprises are also rising.For traditional food manufacturing enterprises,after entering the era of digital marketing,each enterprise is on the same starting line.Only by seizing the opportunity and accelerating the implementation of digital transformation of traditional industrial enterprises can they remain invincible in the competition and achieve sustainable development in the future.This article takes T Food Company as the research object.The company has always been committed to the research and development of food additives,production and sales,as well as the research and development of food technology and food processing.It is a scientific and technological enterprise.Firstly,it introduces the business overview and the background of digital transformation,including the current marketing situation and business environment.Then,based on the digital maturity model,combined with interviews and questionnaires,the influencing factors of T Food Company’s digital marketing transformation were analyzed,and the weights of relevant indicators were determined level by level using Analytic Hierarchy Process(AHP).The key factors were extracted through the overall ranking of comprehensive weights.Finally,based on the key factors of T Food Company’s digital marketing transformation,corresponding countermeasures are proposed.Specifically,it should be implemented from the following aspects: organically integrating digitization and business strategies to build innovative business models;Adjust the organizational structure of the company to adapt to the digital strategy,and establish a dedicated digital management department;Deeply promote digital marketing,brand remodeling,and traffic innovation;Rely on information technology to build a data analysis platform,and use data driven to assist management decision-making.Based on the above research,it is expected that T Food Company’s marketing business can achieve real cost reduction and efficiency increase through the implementation of digital transformation,and achieve growth in operating performance.Therefore,the research work of this article not only provides some targeted countermeasures for the digital construction of T Food Company’s marketing business,but also has reference significance for other enterprises in the food industry.However,there is no reproducible standard template for digital marketing,and enterprises need continuous thinking and innovation to be fundamental to sustainable development. |