Research On The Loan Pricing Management Of Y Finance Company Under The Marketization Of Interest Rate

Since the China Central Bank’s decision to implement Loan Prime Rate(LPR)in2019,China’s interest rate marketization has entered a new stage.In the process of interest rate marketization,finance companies have gradually moved from within enterprise groups to competition among commercial banks.However,due to the long-term interest rate control,there is a general problem that finance companies’ weak loan pricing capabilities.In order to continuously improve its own loan pricing capabilities and enhance core competitiveness in market-oriented competition,finance companies should learn from the loan pricing experience of commercial banks,combine their own functional positioning and service objectives,and build a set of loan pricing mechanisms that are in line with their own development.This article reviews the existing research on loan pricing at home and abroad,and summarizes the impact of loan pricing from three aspects: loan influencing factors,loan pricing model,and interest rate marketization.By comparing three classic loan pricing models,introducing the characteristics and experience of domestic and foreign commercial banks’ pricing,and the characteristics and choices of financial company pricing under interest rate marketization,it provides a theoretical basis for financial company pricing management.Taking Y Finance Company as a case,through field research and data sorting,analyzed the current status of Y Finance Company’s loan pricing and its problems with loan pricing,including imperfect pricing mechanism,imperfect loan pricing system,and failure to establish information related to loan pricing.System,lack of pricing professionals,etc.Then combined with the actual business,proposed the optimization plan of Y Finance Company’s loan pricing management.From the three aspects of pricing system,pricing process and pricing methods,the most important part is the optimization of pricing methods.The differentiated pricing model is proposed and the selection and weighting of various loan influencing factors are clarified.The optimized pricing model was tested by selecting the company’s new loan business.After evaluation,the tiered pricing model was scientific and applicable.Finally,Y Finance Company has proposed system guarantees,system guarantees and personnel guarantees for improving the management level of loan pricing of finance companies,including establishing and improving management systems and assessment systems,improving data systems,strengthening data analysis capabilities,strengthening professional team building and personnel training.