Research On The Competitive Strategy Of The Government And Enterprise Business Division In Hunan CATV Group

In the era of triple play,the three major communication operators have real triple play,and the two-way play of Broadcast TV Network Company has launched unfair competition.Under the unfair competition of the three operators,the traditional business of Hunan cable group has shrunk year by year,which has seriously affected the development of Hunan CATV Group.With the advent of the 5G era,the Ministry of industry and information technology has issued an operation license to the Broadcast TV Network Company.In order to meet the requirements of the times,the success of government and enterprise business has become the key to the success of the transformation and upgrading of Hunan CATV Group.Hunan CATV Group has established a relatively independent Government And Enterprise Business Division for the success of transformation and upgrading and the development of new business growth pole.This paper focuses on the business form,mode and development of The Government and Enterprise Business Division in Hunan CATV Group;At the same time,it discusses how to conduct a separate strategic development research on the independent operation business unit relatively independent of the company;Finally determine the competitive strategy of the government enterprise business department.Through strategic management theory and strategic analysis tools,this paper analyzes the macro environment,micro environment,internal environment and external environment faced by the government enterprise business division under the background of 5G era.According to the analysis of the environment,the strategic positioning of the government enterprise business division is finally determined as follows: focusing on the strategic model of growth strategy(so)and diversified business strategy(st);The competitive strategy that should be adopted is:centralization strategy.According to the competitive strategy,formulate a competitive strategy that meets the development requirements of the division: the target market should be a policy market,pay attention to the market of Party and government organs,state-owned enterprises and institutions,and focus on this type of market and customers.Finally,formulate the measures for the implementation of the strategy,and formulate corresponding guarantee measures from the aspects of human resources,technical force and market to ensure the smooth implementation of the strategy of the division.The research results of this paper can help The Government and Enterprise Business Division in Hunan CATV Group make full use of the existing advantageous resources,seize the development opportunities in the 5G era,improve the disadvantages of the business department,avoid possible risks,help the business department develop rapidly in the government and enterprise industry,and realize the expansion of government and enterprise business,sustainable profit growth and longterm healthy development.At the same time,it also provides some references for similar companies or business units.