| Hunan Wanlilong Catering Management Co.,Ltd.is a chain management enterprise dedicated to building a preferred and secure breakfast brand in the minds of the people.As the level of urbanization in China continues to rise,the growth rate of the takeaway market is higher than the overall growth rate of the breakfast industry,and the external development environment of the Chinese pastry food manufacturing industry is undergoing drastic changes.How Hunan Wanlilong Catering Management Co.,Ltd.can scientifically and reasonably analyze the changes in the internal and external environment and formulate a suitable strategic plan combining its own vision and development goals is the key for the company to achieve leapfrog development in the fierce market competition.Based on the theory of enterprise strategic management,the paper researches the development strategy of Hunan Wanlilong Catering Management Co.Firstly,the internal and external environment faced by the company is analyzed by using PEST method and Porter’s five forces model and other analysis tools;secondly,the strategic environment of the company is summarized based on SWOT analysis,the strategic positioning of the company is discussed,and the company’s corporate vision and mission are combined to propose the overall,business level and functional level development strategy plan suitable for Hunan Wanlilong Catering Management Company Limited: the company The company should choose a growth-oriented company level strategy,adhering to the corporate mission of "committed to providing consumers with healthy and delicious breakfast products and quality services" and the corporate vision of "committed to the development of Chinese pasta,to build a leading food chain in China",and constantly The company will continue to strive to surpass itself,improve its core competitiveness,provide consumers with better quality Chinese pastry products and services,and build a reliable breakfast brand in the hearts of the people;finally,it will put forward a number of safeguards for the implementation of development strategies in terms of human resources,cultural construction,organizational structure,R&D innovation and financial capability to successfully achieve the company’s established strategic goals.This paper takes Hunan Wanlilong Catering Management Co.,Ltd.as an example study,and uses theoretical knowledge of management and strategic management analysis tools to provide strategic plan planning and guidance for the company in the market competition,and to provide reference and reference for the development strategy formulation of other domestic Chinese pastry food manufacturing and sales companies. |
