| With the development of Internet economy,the concept of business model was mentioned by more and more scholars at home and abroad.It is also gradually applied to the study of tourism industry from the theoretical level.China’s national economy is developing rapidly and people’s living standards have been continuously improved.Tourism has been defined as a national strategic pillar industry.With the popularity and development of mobile Internet and become transparent,profitmaking tourism products based on information asymmetry have become transparent and gradually eliminated by the market.The existing traditional tourism products are uneven in quality,with serious homogeneity and insufficient humanization.The lack of client service awareness of traditional travel agencies leads to the loss of customers’ brand recognition of offline traditional travel companies,and the loss of customers to OTA platforms and independent travel agencies.Traditional travel agencies have suffered an unprecedented winter.Based on the analysis the business model of Hunan Enjoy Going international travel agency,according to the existing business model analysis-the problems with the present operation process-plan and optimize the business model of research ideas,combined with domestic and foreign research literature,by using SWOT and five models to analyze the travel agency industry business environment,the main content can be divided into three parts:First of all,based on the development process of Hunan Enjoy Going international travel agency from its establishment to its expansion and acquisition in the past decades and the business types operated in the traditional tourism market,through the analysis of the macro environment and internal environment,and with the help of the business model canvas to analyze the status quo of the business model.Find the problems in the business model that affect the market competitiveness.The business model improvement plan of Hunan Enjoy Going international travel agency co.,LTD is designed from multiple perspectives and finally implement it and put forward the guarantee.Affinity for Hunan Enjoy Going international travel agency customer groups can maximum matching different levels of consumer demand,create a recognition system of products,create high-quality tourism products and meticulous humanized service for the lifeline,terminal customer satisfaction oriented,and have the core competitiveness of enterprises,so as to realize the sustainability of affinity international travel service profit development.Taking Hunan Enjoy Going international travel agency as the main research subject,this paper analyzes the difficulties faced by offline traditional travel agencies in the growth and development of online market,and tries to find the optimal business model for Hunan Enjoy Going international travel agency in the current competitive market,so as to improve market competitiveness,strengthen customer stickiness and achieve sustainable profits.It also provides reference experience for the transformation of other increasingly difficult offline traditional travel agencies. |
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