| Rural finance is an important power to boost our rural revitalization strategy,and the healthy development of rural financial market is of great significance to effectively improve farmers’ income,promote the development of agricultural industrialization and rural economic growth.Therefore,the state attaches great importance to the perfection of the rural financial market system.But rural finance is weak in the financial system of our country.Increasing the quantity of financial supply main body is the main direction of rural finance reform,but the expected result is not ideal.Farmers are the foundation of rural economic development and the main body of credit demand.At present,rural areas are still facing serious financial exclusion.Due to the lack of credit awareness of farmers,defaults are common after obtaining loans from rural financial institutions.Rural financial institutions tend to fear and hesitate to lend to farmers out of comprehensive consideration of avoiding default risks,resulting in low credit availability when farmers are short of funds.Compared with urban areas,farmers still face problems such as loan difficulties and insufficient supply of credit funds.Compared with urban areas,farmers’ credit demand is smaller but the risk of default is higher,and rural farmers’ credit system is not sound.Therefore,from the perspective of digital inclusive finance,this paper explores the factors affecting farmers’ credit default in Shangshui County to provide theoretical basis and practical significance for solving the shortage of farmers’ funds in county areas and further deepening rural financial reform and innovation.Based on the theories of financial exclusion,information asymmetry and transaction cost,this paper empirically analyzes the factors affecting credit default of farmers in Shangshui County from the perspective of digital inclusive finance.First of all,combined with existing studies,the current situation of credit default of farmers in Shangshui County was analyzed from four aspects,namely,farmers’ credit status,cognition of default,farmers’ financial literacy and reasons for credit default.Based on field research and online questionnaires,relevant influencing factors of credit default of farmers were collected.According to the characteristics of farmers in Shangshui County,the corresponding indicators are selected and assigned uniformly.Secondly,using the data obtained from the questionnaire survey in Shangshui County,the Logistic regression model was constructed for empirical analysis and the following conclusions were drawn:The credit default behaviors of rural households were affected by the development of digital inclusive finance,the financial literacy of rural households,the basic situation of rural households and their families,the economic strength of rural households,and the solvency of rural households.Among them,there is a significant positive correlation between the loan amount of farmers and the number of people to support and support in their families and the credit default of farmers.In addition,digital financial inclusion,rural households’ financial literacy,rural households’ farmland area,and rural households’ total savings are significantly negatively correlated with rural households’ credit default.Finally,based on the empirical analysis results,relevant countermeasures and suggestions are put forward from the three perspectives of government,financial institutions and farmers respectively. |