Research On The Risks And Prevention Of The Retail Financial Model Application

At the beginning of the 21st century,with the continuous development of the economy,in order to seize market share and expand the scale of operation,traditional retail enterprises such as Gome and Suning chose to use the financial model,resulting in the formation of a large amount of floating funds on the books,which were used to maintain daily business activities and build storefronts..However,with the outbreak of the Gome crisis in 2008,the risks of the quasi-financial model were also known to the public.With the development of the Internet and the advancement of science and technology,the Internet retail industry has sprung up and has become a new force.However,with the frequent occurrence and reporting of conflicting incidents between major Internet retail companies and suppliers,people have also begun to realize that the quasi-financial model has a certain negative impact on companies while helping companies make profits,affecting the image and quality of companies future development.This paper first analyzes the development status of the traditional retail industry and the application of the quasi-financial model,and then mainly uses JD.com,the largest self-operated e-commerce platform in China as a case study,combined with quasi-financial theory,value chain theory,etc.,to analyze and determine JD.com It conforms to the financial characteristics of the quasi-financial model,and conducts a specific analysis from the source of funds and the use of funds to understand the current situation of Jingdong’s use of quasi-financial models.Definition of schema.By consulting relevant information and analyzing it,it is found that JD.com not only expands the sources of funds for the quasi-financial model,but also differs from traditional retail companies in the channels for the use of funds of the quasi-financial model.In addition to deferred payment for goods,JD.com also uses JD.com wallets,deposits,etc.to occupy suppliers’ funds;at the same time,the absorbed funds are invested in supply chain finance.However,it is precisely because of the above-mentioned application of the quasi-financial model that the JD.com quasi-financial multiplier has been created,which has caused a sharp increase in related risks.Risk management is required to prevent related risks.Therefore,this article analyzes the application of JD.com’s financial-like model,and puts forward targeted prevention suggestions for some problems and risks exposed in the process of use,which can provide reference for JD.com and Internet retail enterprises at the same time.