Research On The Development Strategy Of Z Company’s Live Streaming Carry-on Based On PESTEL Analysis

In recent years,the business model of live streaming with goods has developed rapidly,showing a popular trend and trend.The "Tik Tok" live streaming platform of Z has its own advantages.With the increase of usage and users,some problems are gradually exposed.At the same time,it is also a good time to turn challenges into opportunities.According to the existing research data,this paper uses the literature research method,case study method,comparative study method and other methods,needle The development strategy of Z company is studied.First of all,the development status and the macro environment of COMPANY Z are analyzed.Second,personal research Suggestions for this problem,to create a good ecological environment,improve the user shopping experience,enhance brand influence ability,establish long-term strategic cooperation,improve the service supervision system and methods to innovation,further consolidate its promotion and development live with goods industry,promote its maintain positive and healthy development momentum.This study focuses on the emerging field in the field of e-commerce research,and the topic selection is relatively novel,which provides a more diversified perspective for the academic research on the live broadcasting industry.From the analysis of the current research content,the domestic research on live broadcasting with goods is basically an analysis of a certain software or the status quo of web celebrity anchors,without an analysis of the overall marketing from the strategic level.Provide a completely new perspective for the PESTEL model.The marketing strategy research combining PESTEL model and Z company’s Tik Tok product is too few,and lacks in-depth and systematic research results.It provides a new perspective for the research of enterprise marketing strategy.Tik Tok As a product of z company,it both generates revenue and forms a new marketing platform.