| Since the outbreak of the new crown epidemic,"Internet medical care" has once again become a key word in the society at home and abroad,and it has continuously appeared in front of the public.Internet medical care is a medical development model with electronic information technology as the carrier and the medical industry as the main body and main content.It contains a variety of health services in the form of a new medical form concept,which is conducive to alleviating the contradiction between the uneven distribution of resources in my country’s current medical treatment field and the rising medical needs of the people.At the same time,such a new medical model has also been approved by the Ministry of Health active promotion and support.However,from a macro perspective,my country’s Internet medical industry is still in the initial stage of development.Out of the need to consolidate its own position and expand its business,the company has invested a lot of money in its development,and it is currently in a state of operating with losses for years.Although the new crown epidemic and favorable national policies have brought a short-term great enthusiasm to the development of the industry,in order to stabilize traffic and continue to attract customers,companies cannot be limited to the current profit model,but should explore in depth and develop in an all-round way.Based on this,this paper will combine the development status and characteristics of the Internet medical industry to conduct a deeper analysis and summary of the industry chain composition of the industry,and clarify the operation logic and profit model of enterprises in the Internet medical industry.At the same time,this article selects Alibaba Health,the first profitable company in the industry in 2020,as a research case,sort out and analyze the construction process of its closed-loop industrial chain,and use the EVA model and other financial analysis tools to analyze its financial situation.Evaluate and summarize the situation.After the data analysis,this article will combine the real situation reflected in Ali Health’s financial affairs,based on the real value creation ability and operating status of the leading companies in the industry,to think about the path of exploring the value creation path of Internet medical enterprises through the industrial chain.and summary. |
