Research On The Influencing Factors Of Information Sharing Behavior In Agricultural Product Supply Chain From The Perspective Of Information Ecology

In the rapidly developing information age,the use of the Internet,big data and other technologies has improved the level of information sharing in the agricultural product supply chain to a certain extent,however,at present,the agricultural product supply chain is still facing many challenges,the degree of informatization of agricultural product supply chain entities is inconsistent,and the degree of information sharing is not high,resulting in the "bullwhip effect" and other problems are still significant.Information sharing is a key means to solve the problem of information asymmetry in the agricultural product supply chain,and it is also an important basis for achieving low-cost and efficient operation performance of the agricultural product supply chain.How to stimulate the enthusiasm for information sharing among the main entities of the agricultural product supply chain and further promote the information sharing of the agricultural product supply chain is an urgent problem to be solved to achieve the high-quality development of the agricultural product supply chain.This thesis first sorts out the existing literature in three aspects: information sharing,information sharing behavior and influencing factors of supply chain information sharing in the agricultural product supply chain,explores the current research hotspots and shortcomings,and then clarifies the research content and methods of this thesis.Secondly,based on the theory of information ecology,the influencing factors of information sharing behavior in the agricultural product supply chain are analyzed from the dimensions of information person,information and information environment,and a research hypothesis is put forward to construct an influencing factor model.Finally,the questionnaire was designed with reference to the mature scale,and the 354 data obtained were statistically analyzed by SPSS and AMOS software to verify the hypothesis relationship,and the main statistical analysis methods were descriptive statistical analysis,reliability and validity analysis,structural equation model,and mediation effect test.The results of the study show that:(i)The perceived benefit and trust under the information person dimension,the information quality under the information dimension and the institutional environment under the information environment dimension have a positive impact on the willingness to share information in the agricultural product supply chain.The perceived cost under the dimension of information person has a negative impact on the willingness to share information in the agricultural product supply chain.(ii)Information absorption capacity under the dimension of information person and information infrastructure construction under the dimension of information environment have a positive impact on the information sharing behavior of agricultural product supply chain.The willingness to share information in the agricultural supply chain has a positive impact on the information sharing behavior of the agricultural supply chain.(iii)The willingness to share information in the agricultural supply chain plays an intermediating role in the relationship between perceived cost,perceived benefit,trust,information quality,institutional environment and information sharing behavior.The main contribution of this thesis is to explore which factors influence the information sharing behavior of agricultural supply chains,and confirm the mediating role of agricultural product supply chain information sharing willingness in agricultural product supply chain information sharing behavior.According to the empirical research results,this thesis puts forward suggestions on information sharing in agricultural product supply chain from three aspects: information person,information and information environment,so as to promote the harmonious development of information ecological factors in agricultural product supply chain information sharing and the dynamic balance of information ecosystem,so as to facilitate the solution of information ecological problems in agricultural product information sharing.