Research On High End Customer Marketing Strategy Of H Life Insurance Henan Branch

With the rapid development of China’s economy,personal wealth has gradually grown and accumulated,and high-end customer groups have emerged.The abundance of material wealth and the development of Internet information technology have greatly increased the demand for insurance products from high-end customers,and their insurance awareness has been further enhanced,which has directly promoted the growing market trend of China’s insurance industry.China’s research on life insurance marketing is more from the perspective of marketing model,less based on market segmentation,and has not yet formed a mature marketing system for high-end customer life insurance marketing.Taking the marketing status of high-end customers of H Life Henan Branch as the research object,it not only provides a theoretical test for life insurance companies to improve the marketing management of high-end customers,but also provides certain practical reference significance for the further optimization of the company’s high-end customer marketing strategy.This thesis analyzes the internal and external environment of H Life Henan Branch based on STP theory,7P theory and relationship marketing theory,and analyzes the advantages,disadvantages,opportunities and threats of the company’s high-end customer marketing through SWOT analysis.In addition,by analyzing the current marketing status of H Life Henan Branch,focusing on the company’s problems in the field of high-end customer marketing,according to STP theory,7P theory and relationship marketing theory,corresponding marketing strategies and safeguard measures are proposed for the above problems.This paper believes that H Life Henan Branch can make full use of the high-end customer resources provided by the current cooperative banking channels and economic generation channels,through market segmentation,respectively from the four aspects of product differentiation,service differentiation,personnel differentiation and image differentiation to find the market positioning,from the product innovation optimization,price and handling fee coordination and differentiated pricing,channel to achieve multi-channel development,promotion on multi-form promotion expansion,prepare to build a professional and large-scale marketing team.Set up a unified corporate image display,create a full-process service7 aspects to correct the problems existing in the marketing of high-end customers,while strengthening the resource management and relationship management of highend customers,and implement the guarantee measures of the new marketing strategy of high-end customers,the marketing strategy proposed in this paper will help to enhance the strong advantages of H Life Henan Branch in the field of high-end customers and enhance the market competitiveness of enterprises.