| The demand for CNC machine tools is increasing due to China’s rapid economic development.In recent years,China’s total consumption,production,and import of CNC machine tools has ranked among the highest in the world.It is clear that the market for CNC machine tools in China is massive,but the industry for CNC machine tools in China is large but weak.The competition between low-end and medium-end machine tools is fierce,and the majority of high-end CNC machine tools rely on foreign imports.The CNC machine tool industry is also an important basic industry of the country,but also a strategic industry.In 2018,the country’s strategic emerging industries will be CNC machine tools and their functional accessories as one of the key development objects,and the country has also launched a lot of support policies for the machine tool industry.Therefore,China’s CNC machine tool industry enterprises opportunities and threats coexist,how to use their own resources,grasp the external opportunities,develop a scientific and reasonable technological innovation strategy,and continue to maintain core competitive edge to meet the challenges,is the machine tool industry in the real problems faced by enterprises.J Precision Equipment Company(hereinafter referred to as "J")is a private enterprise producing machine tool equipment,after twenty years of development,has become the head of China’s machine tool industry,focusing on technological research and development innovation,achieved good results,but the emphasis on the strategy of technological innovation is not enough,the system and process of technological innovation is not standardized,there is no clear strategic goals,missed more market share.There is no clear strategic goal,missing out on a larger share of the market.How to formulate a reasonable technological innovation strategy is the problem faced by Company J at present.This paper selects company J as the research object,based on the theory related to technological innovation and technological innovation strategy,to state the question and establish the purpose and content of the research.Firstly,the basic situation of the company and the current situation of technological innovation are introduced,the internal and external environment of Company J is analysed,and the company’s strengths,weaknesses,opportunities and threats are summarised;the EFE and IFE matrices are used to evaluate the environmental factors,and the AHP analysis is introduced to confirm the weights of the influencing factors,and it is found that the weight values of the key components technology constraints and the large market share of foreign high-end CNC machine tools are larger,which is consistent with the current situation;the weights of fierce competition in the middle and low-end market and the weak R&D strength of domestic machine tools are smaller,which is consistent with the actual situation.Secondly,the SWOT analysis method was used to find out the direction of J’s technological innovation strategy,and the QSPM matrix was used to evaluate the strategic direction,and it was found that the scores of independent innovation and cooperative innovation were high and similar,and the technological innovation strategy of mainly independent innovation and cooperative innovation should be adopted in accordance with the actual situation of the enterprise.Finally,we propose corresponding strategy for execution,such as strengthening the research of basic and frontier technologies and promoting the development of intelligent technologies,etc.We also propose corresponding guarantee measures,such as establishing an organisation and management system conducive to independent innovation and building an innovative corporate culture,etc.The study of the head company J will help it to develop better and will be an inspiration and reference for the development of technological innovation strategies for other companies in the machine tool industry. |
