Research On Rural Tourism Development Of Chang Zhi From The Perspective Of Industrial Convergence

The report of the 20 th National Congress of the Communist Party of China indicated that we ought to speed up the construction of a powerful farming country and solidly push the revitalization of countryside industries,talents,culture,ecology and organizations.Rural tourism is a new way of rural industry and an impulse for rural revitalization.Developing village tourism not only helps to urban-rural integration,rural revitalization,but also is beneficial to achieve the "dual carbon" goal.With the implementation of the rural revitalization strategy,the industry of village tourism is booming,meanwhile,there are some problems have also appeared,such as the single development mode,and so on.Thus,finding a way is important for the development of village tourism,integrating rural tourism with the first,secondary and third industries is a new form to optimize and escalate the rural tourism industry.It is a resource-based city,which is developing greatly rural tourism and integrating it with agriculture,industry,and culture to relieve the present development mode of "one coal dominates".So,to effectively facilitate the integrated development of rural tourism industry of Changzhi City,the paper study the present situation,problems and countermeasures etc of integrated development of rural tourism industry of the city according to the perspective of industrial integration.This paper research from six aspects: part one is an introduction,which mainly elaborates on the research background,purpose,and sense of the integrated progress of village tourism industry of the city and the literature review of the integrated advancement of rural tourism industry at home and abroad.The second part introduces the relevant conception and theoretical basis.The theoretical foundations have the theory of industrial integration,industrial correlation theory and driving factors of rural tourism industry integration of this paper.The third part analyzes the current status of the integration and advancement of rural tourism industry of the city via means such as looking up information,filed work and questionnaire survey.The four-part studies the level of integration and influencing factors of the integrated progress of rural tourism industry of the city.The fifth part,by the questionnaire and empirical outcomes,which analyses the current status of the integrated development of village tourism industry.The sixth part concludes conclusion and suggestions of the study.In the light of development of rural tourism industry of Changzhi City,feasibility policy and suggestions are taken from the government’s perspective.Based on the angle of view for industrial integration,the issues of integration development of village tourism industry of Changzhi City have been studied.The conclusion of the research is as follows: the villagers of the city have fairly satisfied with the integrated advancement of local rural tourism industry.From the point of industry fusion theory and development of the driving factors of countryside tourism industry integration,the market has outstanding impact for integration development of rural tourism industry,but the level of agricultural specialization has the weakest effect for the integration of Changzhi City.To promote the better integration and progress for rural tourism industry,this paper proposes right policy recommendations,such as: further expanding the depth of industrial integration;Constantly elevating publicity and brand effect;Continue to make use of internet and agricultural extension technology;Strive to upgrade infrastructure of the basic facilities for rural areas;Continue to give rein to the guiding role on rural tourism policies;Vigorously introducing talents for progress of rural and industrial integration.