| As an important product of change and innovation in China’s financial industry,the microfinance business has played a positive role in improving financial services in rural areas and reducing the pressure of financing on small and micro enterprises and individuals since its creation on a pilot basis in 2005,and has become a powerful complement to China’s financial services industry.With the rapid development of Internet technology and the oversupply of the Chinese loan market,Internet microfinance was born.Internet microfinance business is the product of the integration of microfinance business and Internet technology.Internet microfinance enterprises essentially belong to microfinance enterprises,which are quasi-financial institutions of the type approved by local financial regulators for establishment and management.Internet microfinance has expanded the financing supply,improved the level of the loan market,and safeguarded the rights and interests of vulnerable loan groups to obtain loan financial services.Due to the rapid development of China’s economy and the expansionary monetary policy continuously implemented by the government,microfinance has developed rapidly since its inception.However,in recent years,the development speed of the national economy has been slowing down,but the competition among Internet microfinance enterprises has become increasingly fierce.Due to the short development time,the enterprises have not formed a perfect operation mechanism to match the rapid expansion of business,coupled with the strict state regulation,the operation of Internet microfinance enterprises has become more and more difficult,the growth rate of development began to gradually slow down,and the risks faced by enterprises are increasingly serious.How to pay attention to the risks existing in the actual operation of Internet microfinance business under the new normal of economic development,formulate scientific and perfect control measures to prevent and resolve them,and promote the healthy and stable development of microfinance and local economy is an urgent problem to be studied and solved.The characteristics of Internet microfinance business determine that there must be potential risks in the business activities of enterprises.Therefore,the implementation of scientific and effective risk control is an inevitable choice to maintain the sustainable and healthy development of the industry.Combined with the development process and relevant research results of microfinance business in China,this paper introduces the characteristics of microfinance,and summarizes the uniqueness of Internet microfinance business by comparing the business models of traditional microfinance and Internet Microfinance: low cost,high service efficiency,wide coverage of user groups and difficult risk management.On this basis,based on the risk management of Internet microfinance business,this paper selects ant group,a typical enterprise representative operating Internet microfinance business,as the research object.Firstly,it introduces the basic situation of ant group,Internet microfinance business sector and risk management system in detail;Then,through the comparative analysis of risk identification with the Internet microfinance business of China CITIC Bank,the representative of traditional financial commercial banks,we identify the main risk types and characteristics faced by ant group,deeply analyze the causes and manifestations of its risk,find out the defects in the existing risk control of ant group,and put forward corresponding suggestions for improving risk control,including building a multi-dimensional credit evaluation system,Improve post loan management;Broaden financing channels and accumulate capital sources;Pay attention to policy developments and actively accept supervision;Strengthen staff training and improve talent incentive mechanism;Accelerate the innovation of Internet technology and maintain network security,so as to help China’s Internet microfinance enterprises effectively improve their risk management ability.Only the healthy and orderly development of microfinance can provide sufficient financing services for long tail enterprises and people,give full play to the positive effect of private capital serving the real economy and promote the development of regional economy.At the same time,the research content can also provide reference for regulators and investors to pay timely attention to the risk status of microfinance business,and strengthen the supervision of industry risk management. |