Study On The Impact Of Digital Inclusive Finance On The Consumption Structure Of Rural Households

In recent years,with the popularization and popularization of digital technology in rural areas,digital universal finance has achieved rapid development in rural areas.This has greatly improved the financing environment of rural residents,can increase the property income of residents and meet the consumption needs of farmers.As a whole,the development of digital inclusive finance will promote the transformation of rural consumption,accelerate the upgrading of rural consumption structure,and increase rural residents’ development and consumption.Based on the demand theory and utility theory,fixed-effect model and adjustment-effect model are used to test the influence of digital inclusive finance on rural residents’ consumption structure.Based on panel data from 31 provinces(directly administered cities and autonomous regions)in China from 2014 to 2018,this paper constructs fixed-effect model and regression model.The research shows that the development of digital universal finance can promote the consumption expenditure of farmers,greatly promote the upgrading of rural consumption structure,and change the consumption structure of rural residents.The main performance is the increase of enjoyment-type consumption,the change of basic subsistence-type consumption is little,and the development of digital universal finance promotes the upgrading of household consumption structure.Further analysis shows that digital universal finance has no significant effect on household expenditure on food,housing and shoes and hats.The results show that the male-dominated ratio of rural households weakens the promotion of the consumption structure of rural residents,and the educational level and household income strengthen the promotion of the consumption structure of rural households.Influence mode analysis shows that DGF can promote the upgrading of household consumption structure through payment convenience and easing liquidity constraints.Further research shows that the development of DGF can improve the convenience of payment and promote the upgrading of household consumption structure,which can promote the total consumption and the upgrading of household consumption structure.Based on the above research,this paper puts forward some policy suggestions:in the course of developing DGF,we should strengthen DGF propaganda and education,raise disposable income of rural residents,deepen the use of DGF.