A Study On Customer Satisfaction Improvement Strategies Of Chengdu TYG Wedding Services Co.

In recent years,the number of marriage registrations and the proportion of marriages in China have continued to decline,while the scale of the wedding industry has grown.The epidemic has reduced the scale of China’s wedding industry and wedding planning market,but with the improvement of the epidemic,China’s wedding industry has gradually warmed up,and Chinese consumers’ high standards of wedding quality and acceptance of wedding companies planning weddings have further increased.In view of the above situation,the future development prospects of the wedding service industry are huge.However,current practice shows that most of the enterprises involved in China’s wedding industry are smaller companies with no more than 10 employees,and these companies have significant deficiencies in branding,quality assurance and standardized management.In order to survive and be profitable,wedding service companies need to use theory and practice to find solutions.According to the "customer-centric" theory,customers are the main source of revenue growth,and service companies need to pay attention to customer satisfaction and increase revenue by improving customer satisfaction.Chengdu TYG Wedding Service Co.,Ltd.is a small company located in an office building only three years ago,which not only faces the marketing of strong competitors,but also faces the problem of how to meet the individual needs of customers,improve customer satisfaction,and convert high satisfaction into customer loyalty.In view of the fact that there are few studies on customer satisfaction of wedding service companies,this paper adopts research methods such as literature inquiry method,questionnaire research method and data analysis method to conduct research based on the actual situation of the company.Starting from the customer satisfaction survey of Chengdu TYG Wedding Service Co.,Ltd.,based on the customer satisfaction theory,several well-known customer satisfaction index models were in-depth researched,and finally the American Customer Satisfaction Index Model was selected as a reference model,combined with the characteristics of the wedding service industry and the actual business situation of the company,the customer satisfaction index model of this study was constructed,in order to identify the company’s customer satisfaction pain points,put forward targeted countermeasures,and improve customer satisfaction.The study found that the company’s current problems are: exaggerated elements in business promotion that make customer expectations too high,implied promises are not in place,dress categories and textures need to be improved,the sense of quality of on-site sets needs to be improved,the pricing system is not flexible enough,and there is a lack of complaint system.Based on the relevant theories of customer satisfaction and analytic hierarchy,this paper constructs the customer satisfaction index system of Chengdu TYG Wedding Service Co.,Ltd.,investigates the customer satisfaction of Chengdu TYG Wedding Service Co.,Ltd.,clarifies the essence of the problem,puts forward specific measures to improve the company’s customer satisfaction,and also provides certain reference ideas for the development of other similar wedding service enterprises.