Research On Strategies For Improving Government Enterprise Customer Relationship In X Communication Company

With the development of telecommunications and communications technology,the gain competitive advantages.Due to the nature of the telecom service industry,the market of household customers is becoming saturated and the market share of government and enterprise custom significantly.If the changes are not well grasped,it will be detrimental to the development of telecom operators and thus unable to gain competitive advantages.Due to the nature of the telecom service industry,the market of household customers is becoming saturated and the market share of government and enterprise customers is relatively low,so it is important for X Telecom to serve government and enterprise customers well.Taking X Communication Company as the research object,firstly,the literature on customer relationship management at home and abroad is systematically sorted out by using literature analysis method,equate use of customer-related information,confusion in customer relationship management system,and low level of customer service in government enterprises.In-depth analysis shows that the reasons for the problems of cus government and enterprise of X Communication Company are analyzed by using case study method;then the survey questionnaire method is introduced to investigate and analyze the of government and enterprise of X Communication Company.Finally,we propose the countermeasures to optimize the customer relationship management of government enterprises of X Communication Company.Through the questionnaire survey and analysis of customer s management and staff satisfaction with internal control,it was found that there were problems such as lack of effective customer relationship management,inadequate use of customer-related information,confusion in customer relationship management system,and low level of customer service in government enterprises.In-depth analysis shows that the reasons for the problems of customer relationship management in government and enterprise of X Communication Company are poor communication between organizational management organizations,insufficient analysis and processing of customer data,insufficient development and maintenance of customer relationship management,and non-standardized customer relationship management work.In view of the four will optimize customer relationship management,optimize job allocation and staff structure,and establish a customer-centered service concept;at the tactical level,the company will establisht,we propose optimization measures at the strategic and tactical levels.At the strategic level,the company will optimize customer relationship management,optimize job allocation and staff structure,and establish a customer-centered service concept;at the tactical level,the company will establish a marketing system for government and enterprise customers,improve the customer relationship management system,rationalize internal business processes,and improve the level and quality of customer service.Further expanding the business development scale of X Communication Company,improving the service efficiency of government and enterprise customers,and reducing marketing costs.It is hoped that the study will enable X Communications to better promote the government and enterprise customers,improve the customer relationship management system and lay the foundation for the long-term healthy development of the company.