Research On The Factors Affecting The Export Competitiveness Of Shanghai Tourism Service Trade Under The New Development Concept

Since the 18 th CPC National Congress,the CPC Central Committee has put forward many important ideas.The new development concept composed of five factors that include innovation,coordination,greenness,openness and sharing is the most important one.In recent years,the research on tourism service trade in provinces and cities has attracted more and more attention,and Shanghai,as the center of China’s economic development,has naturally become a popular research object.And previous studies on the export competitiveness of tourism service trade were mostly based on the theory of international competitive advantage.However,China’s economy has entered a new era of development,and the perspective and methods of considering factors that affect the export competitiveness of tourism service trade should also be changed.Research under a new development concept is more in line with the current situation.At the beginning of the article,the brief relevant introduction materials are given.Then it introduces the actual situation of tourism service trade in Shanghai,which is based on MS index and RCA index to quantitatively analyze the international competitiveness of tourism service trade in Shanghai.Then,it expounds the influence mechanism of the five factors of the new development concept on the international competitiveness of tourism service trade,and then makes a qualitative analysis of the impact of the five factors on the competitiveness of tourism service trade in Shanghai where 11 relevant variable indicators as the explanatory variables are chosen,while the explained variable is the foreign exchange income of tourism in Shanghai.The empirical results show that Shanghai’s R&D investment,the proportion of tourism service trade exports in the tertiary industry,the number of star hotels,passenger turnover and urban infrastructure investment have a significant impact on Shanghai’s tourism foreign exchange income,indicating that the four factors of innovation,coordination,openness and sharing have a greater impact on the international competitiveness of Shanghai’s tourism service trade while green factors have little impact on the competitiveness of Shanghai’s tourism service trade.Among them,the relationship between passenger turnover and foreign exchange income of tourism in Shanghai is negatively correlated.This paper believes that it may be because Shanghai is an important international transportation hub,and many international tourists will choose Shanghai as a transit hub,rather than intend to consume here.Therefore,Shanghai needs to pay more attention to attracting transit passengers and seize more opportunities for value creation.The other explanatory variables have a positive impact on Shanghai’s tourism foreign exchange income,indicating that Shanghai’s tourism industry still has great potential to be tapped.According to the empirical results,this paper finally puts forward some development countermeasures and suggestions,such as building a new characteristic tourism,strengthening cross-regional tourism cooperation,focusing on tourism sustainability,actively developing a new market,and actively benefiting the people,in view of the problems in the development of tourism service trade in Shanghai.