Research On The Influence Of Servitization On Enterprise Performance In Manufacturing Enterprises

Manufacturing industry is an important part of the real economy,related to the development of national productivity and the embodiment of economic level.In order to solve the development problems of manufacturing enterprises,the implementation of national policies,the introduction of servitization into the manufacturing industry,with the help of the background of digital economy,to achieve the transformation of manufacturing enterprises to servitization,derived a new profit growth point.Therefore,manufacturing enterprises rely on digital resources to enter the service industry with high returns,seek new ways of development,improve performance and enterprise competitiveness.This paper mainly focuses on the relationship between manufacturing servitization and enterprise performance,whether the degree of digitization plays a strengthening role in it and whether it can improve enterprise performance.Therefore,this paper selects manufacturing servitization and enterprise performance as the research object,defines its concept,takes2018-2022 data of A-share listed manufacturing companies as research samples,and adopts literature and empirical methods to analyze the influence of manufacturing servitization on enterprise performance under the adjustment effect of digitalization degree.Firstly,the relationship between manufacturing servitization and firm performance is analyzed.Secondly,taking the degree of digitization as a moderating variable,the influence of the degree of digitization on the relationship between manufacturing servitization and firm performance is studied.Finally,the research finds that:(1)there is a U-shaped relationship between manufacturing servitization and firm performance.(2)The degree of digitization of manufacturing enterprises plays a moderating role,which strengthens the influence of manufacturing servitization on enterprise performance and makes the inflection point of "U-shaped" curve move to the left.(3)Three kinds of capabilities in enterprise performance,compared with enterprise growth ability,manufacturing servitization has a more significant impact on enterprise capital appreciation ability and asset management ability,and the inflection point value of "U-shaped" curve is smaller.The results show that the most vulnerable factors for enterprises to carry out service-oriented transformation are capital increment ability and asset management ability.And enterprise capital increment ability and asset management ability are important components of enterprise performance.Therefore,enterprise performance can be significantly improved by service-oriented transformation.Based on the above research conclusions,this paper proposes from the perspectives of government and enterprises to formulate tailored service-oriented policies,guide enterprises to service-oriented transformation,build digital platforms,and rationally allocate service-oriented and digitalized elements.