Research On Business Model Optimization Of SHOWROOM Platform Based On Company D

In recent years,the demand for personalized clothing from the millennial and Z-generation has driven the development of independent designer brands and buyer stores in China.The Showroom platform,as an important bridge between them,has ushered in a historical high point of development for the industry chain composed of the three.However,compared to early and mature European and American countries,the Showroom industry in China is still in the initial stage of development.There are still many difficulties and problems that need to be solved and optimized in the actual operation and development of the business model of Showroom platform enterprises.This article proposes a topic based on professional practical experience on the Showroom platform of D Company.Through case studies and expert interviews,it is analyzed and summarized that the company currently faces problems in its three core business models——value proposition,value creation,and value acquisition——such as random brand selection,difficulty in tracking orders,and high losses from after-sales complaints.Therefore,this article conducted the following three empirical studies to optimize and solve the problems in the business model of the above-mentioned enterprises:(1)Firstly,in order to assist enterprises in selecting and adjusting cooperative brands,a Showroom platform cooperative brand evaluation system was established through literature research and expert interviews,which includes 7 primary indicators and 31 secondary indicators.After determining the weight values of each indicator using Analytic Hierarchy Process(AHP)and expert scoring methods,the current cooperative brands of Company D were rated,and the brand layout was presented based on the rating results,three suggestions for future brand selection and adjustment were proposed for the enterprise.(2)Secondly,in order to solve the problem of difficult tracking for enterprises,a customer information database that can achieve real-time information collection and viewing functions was designed and established using the existing data collection tool "Jin Shu Ju".Based on the successful model of the D&M information system,a comprehensive evaluation of its actual application was conducted,and the results showed that the overall quality of the customer information database was relatively good,although it has not had a significant impact on the company’s sales revenue,it can have a positive impact on indirect economic benefits such as tracking success rate and enterprise information management level.(3)Finally,in order to reduce the losses caused by after-sales complaints,this article has sorted out and improved the after-sales process and handling operations of Company D for all business personnel to use and comply with.After using this after-sales process,the after-sale efficiency of Company D has been greatly improved,and related complaints have also been significantly reduced.