Research On The Influence Of Digital Economy On The Development Of Export Trade Of China’s Textile And Garment Industry

In recent years,the digital economy has become a new driving force for the further upgrading and development of China’s textile and garment industry export trade,with its characteristics of rapidly integrating industrial factors and resources,connecting the industrial real economy and domestic and foreign consumer markets.As the first manufacturing industry to enter overseas markets,textile and garment industry has become an advantageous industry in China’s international cooperation and integrated development.However,in recent years,facing the rupture and restructuring of the global value chain,there are problems such as unbalanced and inadequate development of industrial export trade,insufficient improvement of production and management efficiency,and lack of power to connect the external market.Therefore,how to make better use of digital economy to promote the transformation and upgrading of export trade of textile and garment industry,expand the consumer market and increase export trade has become the key to solve the internal and external difficulties and bottlenecks of export trade of China’s textile and garment industry.This paper mainly studies the influence of the digital economy on the development of the export trade of textile and garment industry,to explore how to better use the digital economy to expand and promote the export trade of the China’s textile and garment industry.First of all,Using literature analysis method to analyze the existing research and related theories,then combined with the relevant data to quantitative analysis the development of digital economy and the transformation and upgrading of export trade in the textile and garment industry.Then,on the basis of theoretical analysis and quantitative research,the mechanism analysis of the influence of digital economy on the development of textile and garment export trade is analyzed,thus proposing the core research hypothesis of the paper to form the theoretical basis of practical research.In the empirical research,by introducing the market variables of factors,the intermediary effect model of digital economy affecting the development of the export trade of China’s textile and garment industry is constructed,so as to analyze the influence mechanism of digital economy on the export trade of the textile and garment industry.The empirical analysis shows that digital economy can significantly promote the expansion of export trade scale and transformation and upgrading level of the production of China’s textile and garment industry,and explore the intermediary mechanism shows that digital economy can promote the marketization of capital,labor and technical factors to promote the development of export trade of China’s textile and garment industry.However,it only has a significant intermediary influence effect in the process of promoting the expansion of the export trade scale of the textile and garment industry,and the intermediary effect is not obvious in the process of promoting the transformation and upgrading of the industrial export trade.Finally,according to the above research contents,the countermeasures and suggestions are put forward to promote the development of export trade of China’s textile and garment industry in accordance with the new situation.Including:(1)Using the digital economy to promote industrial research and development and innovation,to break through the technological monopoly of other countries.At the same time,promote the integration of cultural resources and industrial value,and enhance the degree of industrial branding.(2)Make good use of the digital economy in the production link to build international industrial clusters,and innovate the production mode to improve the rapid response mechanism of the industry.(3)Make good use of the digital economy in the market and channel links to develop cross-border e-commerce and other new forms of foreign trade,and explore new models of social marketing through short video social platforms.(4)Use the digital economy to optimize the spatial layout structure of the textile and garment industry,and attach importance to the combination of the optimal allocation reform of technical factors,labor factors and capital factors and the combination of the double circulation model of domestic and international industries.To sum up,the marketization of factors can better become the intermediary channel for the digital economy to drive the development of export trade of textile and garment industry,so as to realize the smooth circulation of textile and garment industry at home and abroad and promote the high-quality development of industrial export trade.