Research On The Impact Of Online Finance Business On The Performance Of Commercial Banks

The development of big data and computer technology has promoted the emergence and development of Internet finance.As the main body of traditional financial industry,commercial banks face great challenges and competition in their development.It is not only the internal development requirements of banks,but also the change of external market environment that forces the traditional banking industry to constantly explore the network finance business actively,so as to make profound changes that can meet the challenges.At present,China’s traditional banking industry has realized the necessity and urgency of the transformation of online financial business.Major commercial banks have begun to attach importance to the integration of the Internet and its main business,and build integrated online and offline platforms to realize the transformation and development of their own online financial business.This study selects China Merchants Bank as a typical case,focuses on the important node of its network financial business development,compares the performance differences before and after,discusses the impact of network financial business on bank performance indicators,such as deposit business,loan business,intermediate business,return on assets,management ability,market share ability,and proves the impact of network financial business on its performance.Since case analysis is mainly descriptive,it is difficult to exclude the contribution of other factors to performance growth.Therefore,based on data availability and bank representativeness,this paper selects seven commercial banks as research samples and combines their data from June 2010 to December 2022 to empirically study the impact of online financial services on the performance of commercial banks,so as to enhance the persuasiveness of the argument.Based on dynamic case analysis and empirical sample study,this study draws the following conclusions: First,online financial business can be "open source",which greatly increases the income of deposit business,loan business and intermediate business;Second,the network financial business can "reduce the flow of money",by reducing the operating cost of banks,improve the management ability of banks;Third,the network financial business has been further recognized by the market,realizing the increase of customer flow,and finally improving the market share ability;Fourth,Internet financial services improve the overall profitability of banks.The above four aspects all verify that network financial services have a significant role in improving the operating performance of commercial banks.Finally,this study puts forward some suggestions,such as building network intelligent channel,realizing "light" operation,and deepening customer demand.