Research On Optimization Strategy Of Social Media Marketing Of Dongjingyu Technology Company

With the development of online media technology and the promotion of social media applications,more and more companies,teams and individuals through social media channels to achieve company brand image enhancement,product marketing and promotion and attracting profit,in the development of the social media era,Dongjingyu Technology Company as a small technology startup marketing and promotion of the core product Show Doc,The product as a technical documentation tool,with the product as a technical documentation tool,easy to use,cost-effective product features,but in the social media marketing face bottlenecks,sales can not significantly increase,the conversion rate of paid users is not high,did not significantly seize the market segment,the face of the tight window of time and marketing bottlenecks,Dongjingyu Technology Company is in urgent need of optimizing social media marketing strategy.This paper researches the social media marketing of Dongjingyu Technology Company through interviews,questionnaires,case studies,etc.Firstly,we review the relevant theories and the current situation of domestic and international research on social media marketing,then we adopt the interview method to collect data and summarize the current situation of enterprise social media marketing: using big data to dig out precise target groups,launching product promotion through We Chat public number,relying on short videos Social media marketing was conducted.Then,through the distribution of questionnaires,a survey was conducted to analyze the consumers of Dongjingyu Technology Company,and it was found that the company lacked the concept of social media marketing in the marketing process,a single social media marketing channel,a lack of financial and content investment in the development of marketing activities,and a lack of consumer interaction mechanism.Judgment,for the existing marketing problems based on the 4I marketing theory to provide the corresponding optimization strategies: establish personalization-oriented social media marketing concept,expand the fun-oriented social media marketing channels,increase the interest-oriented social media marketing investment and focus on the interaction-oriented social media marketing feedback etc.This paper combines the analysis of online media and marketing theory to develop the optimal strategy for Dongjingyu Technology Company,which is to integrate the 4I theory into the traditional marketing analysis,use new media technology to propose corresponding marketing strategies for the above issues,and list the specific implementation suggestions from the principles of individuality,fun,interest and interaction to summarize a better new media marketing strategies.To help Chinese private small and medium-sized technology companies,small teams to solve the limited cost budget,limited investment in technology development,unclear target market,unclear product positioning,lagging social media use,facing the challenges of mature competitors and other challenges to make a modest contribution to the survival and development of Chinese small and medium-sized technology companies,to win over foreign competitors,to make due contributions to the international.