Research On Optimization Of Risk Management Of Personal Credit Loan Business Of W Branch Of NB Bank

With the rapid development of China’s market economy and the increasing improvement of residents’ living standards,people’s consumption concept has shifted from the original savings to consumption.For different purposes such as capital turnover,advanced consumption,investment and wealth management,the demand for personal credit funds is also gradually increasing.Personal credit loans from commercial banks have gradually become the first choice for citizens to meet their daily capital needs due to their advantages such as convenient application,fast fund arrival,and flexible repayment.At the same time,personal credit business has become an important source of income for banks due to its relatively dispersed risks and relatively high profits.However,in recent years,due to the continuous changes in the financial environment and the intensification of horizontal competition,the risks of personal credit business have also been constantly emerging.In particular,after the COVID-19 in 2020,the economy continued to decline.Behind the frequent shutdown and production suspension,the quality of credit business assets declined and the default rate rose.Therefore,how to do a good job and optimize the risk management of personal credit loans is very important for the survival and development of banks.NB Bank is a leading city commercial bank.W Branch is located in a developed coastal city,with a relatively active financial market.Therefore,selecting NB Bank W Branch as a research topic has practical significance and can also be used for reference by similar urban commercial banks.The purpose of this article is to study the risk management measures taken by NB Bank W Branch in various aspects of personal credit business,analyze the problems existing in the risk management of NB Bank W Branch,and further propose optimization solutions to promote NB Bank to comprehensively improve its risk management level,providing reference for bank decision makers in management and practice.This article uses literature research,questionnaire survey,personal interview,and case study methods as the main research methods to summarize the existing risk management measures of NB Bank W Branch,and analyzes the five problems currently existing in W Branch’s personal credit business risk management,namely,the weak internal control environment,insufficient risk assessment,inadequate risk control,lagging information communication,and inefficient management and supervision.It also points out four reasons for the problem: unreasonable post structure,incorrect guidance of risk concepts,imperfect process systems,and imperfect system construction.Finally,the conclusion of the study is that W Branch’s personal credit business risk management should be optimized from five aspects: creating a good internal control environment,improving the risk assessment system,strengthening risk control measures,improving information transmission efficiency,and improving post loan management and supervision.