Research On Marketing Strategy Of Personal Wealth Management Business Of Qingdao Branch Of Bank Of J

As disposable income and living standards of urban residents in China continue to increase,the demand for personal financial products is also growing.This provides commercial banks with new opportunities for business development.However,facing new regulatory policies,industry competition pressures,and challenges from technological advancements,it is crucial for banks to continuously adapt to economic and social development needs,develop more effective marketing plans,enhance the competitiveness of their personal financial products,provide customers with better services and products,and achieve sustainable business development.These will be the key factors for the development of bank wealth management businesses.This article takes the J Bank Qingdao Branch as the research object.Based on the sorting of relevant literature at home and abroad,through the PEST analysis tool,it analyzes the current operating status and macro-micro environment of J Bank Qingdao Branch’s personal wealth management business,and studies the marketing strategy adopted by J Bank Qingdao Branch for its personal wealth management business,finding problems such as insufficient product types,weak pricing competitiveness,narrow sales channels,outdated and single promotional methods,low specialization degree of marketing personnel,lack of tangible display of wealth management products,and low efficiency in service processes.In response to these problems,this article comprehensively expounds the reasons behind the marketing strategy issues of J Bank Qingdao Branch and provides a basis for scientifically formulating marketing strategies in the future.This article focuses on J Bank Qingdao Branch as the research object,and analyzes its personal wealth management business in terms of macro-micro environment through PEST analysis tool,based on a review of relevant literature at home and abroad.It also studies the marketing strategy adopted by J Bank Qingdao Branch for its personal wealth management business,and finds several problems with its marketing strategy,including insufficient product types,weak pricing competitiveness,narrow sales channels,outdated and single promotional methods,low level of specialization among marketing personnel,lack of tangible display of wealth management products,and low efficiency in service processes.To address these issues,this article comprehensively explains the reasons behind the marketing strategy problems of J Bank Qingdao Branch,providing a basis for scientifically formulating marketing strategies in the future.