Study On Industrialization Development Of “Weixian Radish” In Hanting District Of Weifang City

In recent years,the government has repeatedly issued relevant documents focusing on agricultural development.The development of agricultural industry is closely related to the development of agricultural industrialization."Weixian radish" planting history is long,with strong local flavor and distinct regional characteristics,has become Hanting District agricultural efficiency,farmers to increase the important advantage industry.Especially in recent years,as the local government has further promoted the industrialization of "Weixian radish" through strengthening policy support,strengthening scientific and technological research and development,holding festivals and other measures,it has greatly driven the economic and social development of Hanting District.But in the process of industrialization development of "Weixian radish",there are still many problems,these problems hinder the further development of Hanting district "Weixian radish" industry,need to be solved as soon as possible.Based on the reality of industrialization development of "Weixian radish" in Hanting District,Weifang City,this thesis refers to the existing research results,through investigation and research,using comparative analysis,field investigation,literature research and other research methods,based on agricultural cooperation system theory,industrial organization theory,economies of scale theory and transaction cost theory,in order to promote the healthy and orderly development of industrialization of "Weixian radish".This thesis expounds the industrialization development of Weixian Radish for the purpose of making Hanting famous brand.This thesis focuses on the industrialization of "Wei County radish" in Hanting District,which lays a foundation for the next development strategy.The study found that "Weixian radish" has quality problems to be improved;The main role of management is not enough;Industrial value-added chain is relatively weak;Weak industrial valueadded chain;Sales channel construction still needs to be strengthened.In view of the above problems,this thesis finally tries to put forward a variety of strategies for the industrialization development of "Weixian radish" in Hanting District: improve the production system,enhance the level of standardization;Vigorously develop new business entities to achieve large-scale planting;Improve and extend the industrial chain,improve the added value of products;Sales channels online and offline linkage,expand sales channels and other means,in order to promote Hanting District "Weixian radish" industrialization sustainable,rapid,healthy development,really become a local pillar industry.