Research On The Digital Transformation Performance Of Hubei Rural Credit Cooperatives

All along,local small and medium-sized financial institutions have been an important support to promote local economic development.With the development of digital technologies such as big data,artificial intelligence,mobile Internet,cloud computing,Internet of things and blockchain,the digital economy has developed rapidly,and digital technology has gradually applied to various businesses of banks,and the competition among financial institutions is becoming more and more fierce.In order to improve their own performance and the pressure of the market,it is urgent for financial institutions to make full use of big data to drive the innovation and transformation of financial technology.Especially,small and medium-sized financial institutions with relatively backward development is facing more arduous challenges.How financial institutions use digital technology to achieve digital transformation,realize the demand of the market,to improve the overall business performance is a topic jointly explored by academia and industry.Taking Hubei rural credit cooperatives as a case,this paper first analyzes the development status of the digital transformation of Hubei rural credit cooperatives,and discusses the digital strategic planning of Hubei rural credit cooperatives in detail.Secondly,the performance of the digital transformation of Hubei rural credit cooperatives is evaluated.By constructing the performance evaluation index of digital transformation of Hubei rural credit cooperatives,the changes brought by digital transformation to the performance of Hubei rural credit cooperatives are comprehensively analyzed from four aspects of profitability,marketing ability,risk index and development ability.At the same time,the paper analyzes the influence mechanism of digital transformation of Hubei rural credit cooperatives on performance,and analyzes the influence of digital transformation on performance from the transformation of strategy,organizational structure,technology and business.The study found that there are still many problems in the process of using digital technology to improve the quality and efficiency,such as no clear transformation goal,difficult to restructure the organizational structure,difficult sharing the platform data,and difficult to form a compound talent team.Finally,in order to improve the performance of Hubei rural credit cooperatives,aiming at the advantages of digital technology and the existing problems of Hubei rural credit cooperatives,this paper puts forward the targeted measures of digital transformation.Hubei rural credit can strengthen the top-level digital design,strengthen the agile organizational structure,build the intelligent service system,improve the data utilization rate,continue to increase the investment in science and technology,and finally achieve the role of using digital transformation to improve its business performance.Through the study of Hubei rural credit cooperatives to improve the advantages of digital technology,this paper has accumulated experience for the operation performance improvement and high-quality development of small and medium-sized financial institutions under the background of digital transformation.At the same time,small and medium-sized financial institutions can not only use digital technology to achieve their own high-quality development,but also better serve the development of rural industries,realize the revitalization of rural industries,and then realize the national rural revitalization strategy.